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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
Custom Ads

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal
IAB Digital Video Ad Format Compliance Seal

Time Inc. Rich Media & Custom Ad Product Specs

Halo

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Benefit from high-impact presence at the top of the page with the Halo Unit, an engaging and immersive ad experience ideal for capturing attention immediately. Customized to campaign objectives, the Halo Unit is responsive and full-width regardless of device or screen size. The user-friendly, expansive canvas leverages subtle animation to capture attention, draw in your brand's ideal audience and drive engagement.

Sizes Full Banner Video Assets Additional Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 3-4 weeks
Custom: 6 weeks


Light Box

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Lightbox invitations come in 3 sizes 320x50, 300x250, 300x600. This may contain video pre-roll and animation, and have a singular purpose which is to trigger the expanded overlay. This is done either by rollover countdown to expansion or by click. All invite sizes expand to the same expanded experience. A rich branding canvas that yields higher consumer engagement. This unit allows advertisers to use sight, sound, and motion to capture attention. Interactive features such as videos, quizzes, photo galleries, product overviews, etc. can all be housed in this unit.

Sizes: Assets needed for custom build: Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 4 weeks
Custom: 6 weeks


Waterfall

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High impact, interactive unit featuring galleries, articles and videos.

Sizes Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 3 weeks
Custom: 4 weeks


Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 4 weeks
Custom: 6 weeks

Newsroom

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An exclusive, live-feed ad platform powered by CAAS, Time Inc's proprietary social monitoring tool. Allows your brand to curate and present the Time Inc. stories trending across the social ecosystem.

Sizes Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) 3 weeks


Enhanced Tout

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Take a brand sponsorship on the go with a co-branded banner. Time Inc content and advertiser ads are coupled to boost engagement and reach audiences at scale. This is contextual alignment in a to go package.

Sizes Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) 3 weeks


Pushdown XL

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High-impact, point-of-entry unit featuring videos, slideshows, galleries, and/or articles. The large pushdown canvas captures attention on home pages or point-of-entry to greet Time Inc Users.

Sizes Assets Mobile Reveal

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  • Click to download template

  • A parallax style mobile creative that reveals itself as the user scrolls down.

    Sizes Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 2 weeks
    Custom: 3-4 weeks


    Outstream Video Ad (Cross Platform)

    The unique ad format activates when the user scrolls it into view and stops when the user scrolls off ensuring the video views are from an engaged consumer. Option to leverage existing advertiser assets or Time Inc can customize the ad to boost performance.

    Sizes Assets Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 2 weeks
    Custom: 3 weeks


    Video Playlist

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  • Click to download template

  • The Video Playlist is an interactive pre-roll that features :15 or :30 video ad within a custom graphic skin along with a playlist of content. The custom skin and playlist can leverage Time Inc. editorial content to immerse the pre-roll within an editorial sponsorship or branded experience. Up to three videos can be featured within the playlist. This unit runs across Desktop only and cannot run across the Time Inc. sites. This runs on the Amplify network only.

    Sizes Assets Background Skin Assets (if Time Inc. builds) Timeline (Based upon receipt of assets, revisions, client approvals, Ad Ops QA) Standard: 4 weeks
    Custom: 6 weeks