|Ad Product||Dimensions||Ad Expand Direction & Area||File Size||Format|
|728x90 (Leaderboard)||728x90||Down728x270||HTML5: Initial-200k, Polite-2mb;
Other: Initial-40k, Polite-100k
|HTML5 (Third Party Preferred), GIF, JPG, PNG, SWF (not recommended), Third Party;Rich Media: Third Party Only|
|300x250 (Medium Rectangle)||300x250||Left500x500|
|300x100 (CIB)||300x100||HTML5: 200k
|88x31 (Logo)||88x31||10k||GIF, JPG, PNG
No Rich Media
- All Standard/Rich Media ad products listed above support:
3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
3rd Party click tracking via click command URLs
- Animation is not to exceed 30 seconds
- 24 Frames Per Second (FPS)
- Any expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the expanding element immediately.
- "Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.
- Max number of panels: (4)
- Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)
- All audio must be user-initiated on click
- Video can be host initiated. May only download/stream 2mb maximum politely. Maximum in-banner video duration is :30 seconds
- Must contain stop, pause, play and audio control buttons
- All ad units must have a 1 pixel border surrounding entire creative with white and transparent backgrounds.
- All Third Party Tags must have backup files (gif, jpg or png).
- If site served flash files (not recommended), backup files (gif,jpg or png) are mandatory.
HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. HTML5 Third Party tags are preferred. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site, but can carry a heavier weight size specified above. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.
Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)
- 24 FPS maximum
- Third party served Flash ads must be have a wmode set to "transparent" in their object/embed code.
- Third party served Flash ads using CSS style should not include "z-index:" parameter.
- All creatives must be designed with a solid background color, or 1 pixel border, to avoid unwanted color conflicts with the displaying page.
- All Expandable Creative Must Be User-Initiated (Either Click-Initiated or Mouse-Over Initiated)
- All .swf files must be accompanied by .gif creative
- All .swf files must contain either of the following ActionScript code for a clickable button: