IAB Universal Ad Package Compliance Seal

American Express Publishing

Ad Product	Dimensions	File Size	Format
728x90 (Leaderboard)	728x90	initial load: 40k	.swf/.jpg/.gif/3rd party
300x250 (Medium Rectangle)	300x250
300x600	300x600
300x60	300x60	40k max	.swf/.jpg/.gif/3rd party
88x31 (170x30 Logo)	88x31	10k max	.swf/.jpg/.gif/3rd party
Textlinks	100 characters	2 lines, 50 chars per line inc spaces	Text Only

Rich Media Ad Specs

Ad Product	Dimensions	File Size	Format
728x90 (Expandable)	max expansion: 728x270 Downward	initial load: 40k polite load: 100k	3rd party served only
300x250 (Expandable)	max expansion: 500x500 left
300x600 (Expandable)	max expansion: 670x600 left
300x1050 IAB Portrait Unit	300x1050 - no expansion allowed	initial load: 50k polite load: 100k

General Standard/Rich Media Ad Product Specifications Tracking

All Standard/Rich Media ad products listed above support:
3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
3rd Party click tracking via click command URLs

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.

Animation

Animation is not to exceed 30 seconds
Maximum Frames Per Second (FPS): 24 - includes both site served flash files and 3rd party served flash files

User Interaction

Any expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the expanding element immediately.
"Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.
Hot spot should not be larger than the 25% of overall banner space.

Expandable Ads

Max number of panels: (4) at 100k max for each panel
Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

All audio must be user-initiated on click
Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner video duration is :30 seconds
Must contain stop, pause, play and audio control buttons

Border

All ad units must have a 1 pixel border surrounding entire creative.

Flash "clickTag" Specs

In order for American Express Publishing to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Transparent Button object layered on top of clickable area
Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
Target window is set to "_blank"
Variables is set to "Don't send"
Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file

Here is what the coding will look like when you are done:

	on (release)						
	{	 						
	getURL(_level0.clickTag, "_blank");						
	}

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

clickTag (clickable area A)

	on (release)						
	{ 						
	getURL(_level0.clickTag, "_blank");						
	}

clickTag (clickable area B)

	on (release)						
	{ 						
	getURL(_level0.clickTag1, "_blank");						
	}

clickTag (clickable area C)

	on (release)						
	{ 						
	getURL(_level0.clickTag2, "_blank");						
	}

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button

Transparent Button object layered on top of clickable area
Convert Button to symbol. In the properties panel, assign the button an instance name (such as "myButton"), which will be referenced in the ActionScript.

Add the ActionScript to the button

Create a new layer, select the first keyframe in the layer and activate the Actions panel.
Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:

	function onButtonClick(evt:MouseEvent):void{
	if (root.loaderInfo.parameters.clickTag.substr(0,5)=="http:" ||
	root.loaderInfo.parameters.clickTag.substr(0,6)=="https:" ){
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),"_blank");
	}
	}

Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer):

	myButton.addEventListener(MouseEvent.CLICK, onButtonClick);

Flash files with multiple clickable areas

NOTE: Up to five (5) clickable areas maximum

Fucntions:

	function onButtonClick1(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), '_blank');
	}
	function onButtonClick2(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag2), '_blank');
	}
	function onButtonClick3(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag3), '_blank');
	}
	function onButtonClick4(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag4), '_blank');
	}
	function onButtonClick5(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag5), '_blank');
	}

Methods:

	button.addEventListener(MouseEvent.CLICK, onButtonClick1);
	button2.addEventListener(MouseEvent.CLICK, onButtonClick2);
	button3.addEventListener(MouseEvent.CLICK, onButtonClick3);
	button4.addEventListener(MouseEvent.CLICK, onButtonClick4);
	button5.addEventListener(MouseEvent.CLICK, onButtonClick5);

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5

Newsletters

All AMEX Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

American Express Publishing accepts 728x90 and 300x250 newsletter creative only

Static .jpg/.gif ONLY (NO HTML or Javascript mark up allowed)
Active clickthrough URL/click command must accompany submission of static creative files/tags in .txt/.xls file

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