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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
Affluent Media Group

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Affluent Media Group

Website Display Banners

Ad Product Dimensions File Size Format
Leaderboard 728x90 40k (100k polite) .swf/.jpg/.gif/3rd party
Medium Rectangle 300x250 40k (100k polite) .swf/.jpg/.gif/3rd party
Large Rectangle 300x600 60k (100k polite) .swf/.jpg/.gif/3rd party

Tracking

Website Display Banners support:

Animation User Interaction Expandable Ads Video Border Flash "clickTag" Specs

In order for Affluent Media Group to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs

Create the button Add the ActionScript to the button Flash files with multiple clickable areas
NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site.

NOTE: As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5


Newsletter Specs

TL Daily, Weekend Getaways, Just In, FW Daily, Dish, Travel Tips, Wine List, DEP Dispatch*

Dedicated Emails

The AEP Dedicated Email is a marketing message delivered on behalf of an advertiser to select people in the AEP database. The content should feature a special offer, announcement/product launch or exclusive invitation.

Specifications: Smartphone and Tablet Smartphone and Tablet Display Banners

Site Device Dimensions FILE SIZE Format
Food & Wine/Travel + Leisure Smartphone 320x50 10kb max .jpg/.gif
Departures Smartphone 300x250 and 728x90 40kb max .jpg/.gif
All Sites Tablet 300x250 and 728x90 40kb max .jpg/.gif

Smartphone and Tablet Interstitials

Site Device Dimensions FILE SIZE Format
Food & Wine/Travel + Leisure Smartphone 260x260 40kb max .jpg/.gif
All Sites iPad only 768x935 100kb max .jpg/.gif

Departures Ultimate City Guides iPhone/iPad App Banners

DEVICE DIMENSIONS SAFE AREA FILE SIZE FORMAT
iPhone 300x50 320x50 10kb max .jpg/.gif
iPad 728x90 728x96 30kb max .jpg/.gif

Departures Ultimate City Guides iPhone/iPad App Interstitials

DEVICE DIMENSIONS SAFE AREA FILE SIZE FORMAT
iPhone 320x480 n/a 40kb max .jpg/.gif
iPad 768x1024 n/a 150kb max .jpg/.gif

Marketplace Text Links Sponsored Social Posts Sponsored Facebook Post

Travel + Leisure, Food & Wine

Sponsored Twitter Post

Travel + Leisure, Food & Wine, Departures

Sponsored Instagram Post

Travel + Leisure, Food & Wine

Sponsored Pinterest Board

Travel + Leisure, Food & Wine