American Express Publishing

The OPA Pushdown is a premium American Express Publishing homepage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The OPA Pushdown then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 40k initial load max, 100k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt
• When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
  
• This frame label should contain the collapsed 970x66 portion of the ad
expanding
• While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
  
• This frame label should contain static imagery for when the ad expands
animate
• Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
  
• This frame label should contain all animation for the expanded pushdown

As a user navigates from page-to-page, the Interstitial ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the American Express Publishing website. This unit is built and served by Unicast. As such, the site may work with Unicast to build this unit for our advertisers.

• 640x480 Static image as .jpg/.gif or
• Flash .swf & source .fla file and fonts used
• 1x1 and/or click trackers you wish to use
• May include video functionality, click here for Unicast accepted formats and delivery information.

• Interstitial ad unit must be 3rd party ad served
• Frequency capped at 1 Interstitial per user per 24 hours
• Interstitial ad unit creative must be under 100k (streaming video can be an additional 1MB max)
• Video/animation duration is capped at (15) seconds max and can be host initiated
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• All assets must be sent to Unicast to thier specifications (10) business days prior to launch

The Peelback ad unit provides premium ad placement above our site content through a floating layer positioned in the top right corner of the user's browser window that incorporates a persistent teaser creative and a user initiated expanded view with full creative messaging.

• Teaser: 100x100 px
• Expanded Peelback: 500x500 px

• 40k initial load max
• 100k subsequent load max
• 1.2MB streaming video max
• 4 Panels max @ 80k per panel (subsequent/polite load only)

• User initiated expansion on rollover or click only following the same-in/same-out rule: Example: Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse.

• Peelback ad unit remains on page until the user navigates to a new page
• Expanded panel creative has a :15 second max duration
• Video/animation is allowed in expanded state only, :15 second duration max
• :15 seconds of user inactivity within the peelback must collapse the unit to its 100x100 teaser state

• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Must contain a clearly defined Expand & Close click button: User click to close on Teaser state must terminate the Peelback — User click to close on Expanded Peelback state must collapse the ad back to the 100x100 teaser state.
• Peelback must be 3rd party Rich Media vendor served
• Frequency cap: 1 per user per 4 hrs

As a user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the website. This unit is built and served by Pointroll. As such, the site will work with Pointroll to build this unit for our advertisers from the assets listed below.

• Weight: Under 6MB
• Aspect Ratio: 16:9 (preferred) or 4:3
• Length: 15 seconds

• 1x1 (if 3rd Party Tracking is desired)
• Click Command or Landing URL

• 88x31 Logo: .GIF/.JPG - Under 10K

• Video Transistional ad unit must be 3rd party ad served by Pointroll
• Frequency capped at 1 Transitional per user per 24 hours
• Video duration is capped at (15) seconds max
• All assets must be sent to the above specifications (10) business days prior to launch