American Express Publishing

Site approval is required for all survey requests. In the event that a study has been approved, please provide the following:

• (10) days lead time prior to research study flight date
• Control javascript tags
• Screenshot of recuitment pop-up creative must accompany control javascript tags
• Requested study flight duration and impressions to be allotted to obtaining control sample
• In-flight Advertiser Branded ad units - if none provided, survey will be appended to existing house ad units
• Recruitment pop-ups must contain 20x30 X CLOSE button

• 1 per user per day
• Research tags uploaded onto the backend of 3rd party served tags cannot spawn recruitment pop-ups
• Cannot append research survey tags to video ad units or companion ads
• Recruitment pop-ups must timeout and disappear after 10 seconds when no interaction is detected
• American Express Publishing currently does not support any manner of hard coded "nodes." As such all research studies must be ad served.