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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
Time Inc.

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Time Inc. Branded Solutions Ad Specs

Standard Ad Specs

Ad Size File Size Format Site
88x31 5K jpg or gif American Express, AllYou, EW, Life, CNNMoney, People, PeopleEspanol, Realsimple, Time, ThisOldHouse
88x45 10K swf, jpg, gif or 3rd party Essence
122x28 10K swf, jpg, gif EW
155x180 20K swf, jpg, gif or 3rd party Health
160x600 40K swf, jpg, gif or 3rd party Golf, Sports Illustrated, Time
170x30 5K jpg or gif Coastalliving, Cookinglight, Sunset, MyHomeIdeas, EW, MyRecipes, SouthernLiving
180x150 20K swf, jpg, gif or 3rd party Health
200x70 10K swf, jpg or gif EW
212x104 40K swf, jpg, gif or 3rd party InStyle
216x65 20K swf, jpg, gif or 3rd party Essence
234x60 40K swf, jpg, gif or 3rd party InStyle
290x90 20K swf, jpg, gif or 3rd party Essence
300x100 10K swf, jpg, gif or 3rd party AllYou, CookingLight, EW, InStyle, MyHomeIdeas, MyRecipes, People, SouthernLiving, Sunset, Time
300x170 20K swf, jpg, gif or 3rd party Health
300x60 20K swf, jpg, gif or 3rd party American Express, EW
300x250 40K swf, jpg, gif or 3rd party AllYou, American Express, CoastalLiving, CookingLight, EW, Essence, Health, InStyle, Life, MyHomeIdeas, MyRecipes, People, PeopleEspanol, RealSimple, SouthernLiving, Sunset, ThisOldHouse, Time
300x600 40K swf, jpg, gif or 3rd party American Express, Coastalliving, Cookinglight, EW, Instyle, Life, MyHomeIdeas, MyRecipes, People, RealSimple, SouthernLiving, Sunset, Time
300x80 20K swf, jpg, gif or 3rd party EW
322x300 40K swf, jpg or gif EW
330x70 10K swf, jpg or gif EW
330x75 10K swf, jpg or gif EW
336x280 40K swf, jpg, gif or 3rd party InStyle, Life, CNNMoney, Time
336x600 30K swf, jpg, gif or 3rd party CNNMoney
336x700 40K swf, jpg, gif or 3rd party InStyle
336x850 40K swf, jpg, gif or 3rd party Time
468x648 40K swf, jpg, gif or 3rd party Time
468x900 40K swf, jpg, gif or 3rd party Time
470x175 30K swf, jpg, gif or 3rd party Health
470x75 10K swf, jpg or gif EW, MyHomeIdeas
500x75 10K swf, jpg or gif MyRecipes
528x240 40K swf, jpg or gif People
580x150 40K swf, jpg, gif or 3rd party EW
580x580 40K swf, jpg, gif or 3rd party EW
581x75 40K swf, jpg, gif or 3rd party EW
618x70 40K swf, jpg, gif or 3rd party EW
644x340 10K swf, jpg, gif or 3rd party InStyle
670x400 40K swf, jpg, gif or 3rd party Time
725x200 40K swf, jpg, gif or 3rd party Time
728x90 40K swf, jpg, gif or 3rd party American Express, AllYou, Coastalliving, Cookinglight, EW, Essence, Health, Instyle, Life, CNNMoney, Myhomeideas, Myrecipes, People, PeopleEspanol, RealSimple, SouthernLiving, Sunset, Time, ThisOldHouse
956x825 40K swf, jpg, gif or 3rd party Time
970x418 40K swf, jpg, gif or 3rd party Time
994x250 50K swf, jpg, gif or 3rd party EW, Essence, People


Rich Media Ad Specs

Ad Product Size File Size Max Expansion Format Site
160x600 initial load: 40k
polite load: 80k
max expansion: 320x600 Downward 3rd party served only EW, Health, ThisOldHouse
300x250 initial load: 40k
polite load: 80k
max expansion: 500x500 Downward 3rd party served only AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time
336x280 initial load: 40k
polite load: 80k
max expansion: 500x500 Left, Up or Down 3rd party served only CNNMoney, Time
300x600 initial load: 50k
polite load: 100k
After user interaction (click): 100k 3rd party served only Sports Illustrated, Golf
336x850 initial load: 40k
polite load: 80k
max expansion: 500x850 Left 3rd party served only Time
728x90 initial load: 40k
polite load: 80k
max expansion: 728x270 Downward 3rd party served only AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, CNNMoney, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time
728x90 Floating initial load: 40k
polite load: 80k
max expansion: 300x300 for 15 Seconds with 20x30 Close Button 3rd party served only EW, Instyle, People, PeopleEspanol, SouthernLiving, ThisOldHouse
Floating/Overlay initial load: 40k
polite load: 80k
max expansion: 300x300 for 8 Seconds with 20x30 Close Button 3rd party served only Essence, Health
300x1050 IAB Portrait Unit initial load: 50k
polite load: 100k
No expansion allowed 3rd party served only AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time


General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Border Backup Files Flash "clickTag" AS2 Specs

In order for corporate.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button Add the ActionScript to the button Flash files with multiple clickable areas

NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5