Time Inc. Branded Solutions Ad Specs

Standard Ad Specs

Ad Size	File Size	Format	Site
88x31	5K	jpg or gif	American Express, AllYou, EW, Life, CNNMoney, People, PeopleEspanol, Realsimple, Time, ThisOldHouse
88x45	10K	swf, jpg, gif or 3rd party	Essence
122x28	10K	swf, jpg, gif	EW
155x180	20K	swf, jpg, gif or 3rd party	Health
160x600	40K	swf, jpg, gif or 3rd party	Golf, Sports Illustrated, Time
170x30	5K	jpg or gif	Coastalliving, Cookinglight, Sunset, MyHomeIdeas, EW, MyRecipes, SouthernLiving
180x150	20K	swf, jpg, gif or 3rd party	Health
200x70	10K	swf, jpg or gif	EW
212x104	40K	swf, jpg, gif or 3rd party	InStyle
216x65	20K	swf, jpg, gif or 3rd party	Essence
234x60	40K	swf, jpg, gif or 3rd party	InStyle
290x90	20K	swf, jpg, gif or 3rd party	Essence
300x100	10K	swf, jpg, gif or 3rd party	AllYou, CookingLight, EW, InStyle, MyHomeIdeas, MyRecipes, People, SouthernLiving, Sunset, Time
300x170	20K	swf, jpg, gif or 3rd party	Health
300x60	20K	swf, jpg, gif or 3rd party	American Express, EW
300x250	40K	swf, jpg, gif or 3rd party	AllYou, American Express, CoastalLiving, CookingLight, EW, Essence, Health, InStyle, Life, MyHomeIdeas, MyRecipes, People, PeopleEspanol, RealSimple, SouthernLiving, Sunset, ThisOldHouse, Time
300x600	40K	swf, jpg, gif or 3rd party	American Express, Coastalliving, Cookinglight, EW, Instyle, Life, MyHomeIdeas, MyRecipes, People, RealSimple, SouthernLiving, Sunset, Time
300x80	20K	swf, jpg, gif or 3rd party	EW
322x300	40K	swf, jpg or gif	EW
330x70	10K	swf, jpg or gif	EW
330x75	10K	swf, jpg or gif	EW
336x280	40K	swf, jpg, gif or 3rd party	InStyle, Life, CNNMoney, Time
336x600	30K	swf, jpg, gif or 3rd party	CNNMoney
336x700	40K	swf, jpg, gif or 3rd party	InStyle
336x850	40K	swf, jpg, gif or 3rd party	Time
468x648	40K	swf, jpg, gif or 3rd party	Time
468x900	40K	swf, jpg, gif or 3rd party	Time
470x175	30K	swf, jpg, gif or 3rd party	Health
470x75	10K	swf, jpg or gif	EW, MyHomeIdeas
500x75	10K	swf, jpg or gif	MyRecipes
528x240	40K	swf, jpg or gif	People
580x150	40K	swf, jpg, gif or 3rd party	EW
580x580	40K	swf, jpg, gif or 3rd party	EW
581x75	40K	swf, jpg, gif or 3rd party	EW
618x70	40K	swf, jpg, gif or 3rd party	EW
644x340	10K	swf, jpg, gif or 3rd party	InStyle
670x400	40K	swf, jpg, gif or 3rd party	Time
725x200	40K	swf, jpg, gif or 3rd party	Time
728x90	40K	swf, jpg, gif or 3rd party	American Express, AllYou, Coastalliving, Cookinglight, EW, Essence, Health, Instyle, Life, CNNMoney, Myhomeideas, Myrecipes, People, PeopleEspanol, RealSimple, SouthernLiving, Sunset, Time, ThisOldHouse
956x825	40K	swf, jpg, gif or 3rd party	Time
970x418	40K	swf, jpg, gif or 3rd party	Time
994x250	50K	swf, jpg, gif or 3rd party	EW, Essence, People

---

Rich Media Ad Specs

Ad Product Size	File Size	Max Expansion	Format	Site
160x600	initial load: 40k polite load: 80k	max expansion: 320x600 Downward	3rd party served only	EW, Health, ThisOldHouse
300x250	initial load: 40k polite load: 80k	max expansion: 500x500 Downward	3rd party served only	AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time
336x280	initial load: 40k polite load: 80k	max expansion: 500x500 Left, Up or Down	3rd party served only	CNNMoney, Time
300x600	initial load: 50k polite load: 100k	After user interaction (click): 100k	3rd party served only	Sports Illustrated, Golf
336x850	initial load: 40k polite load: 80k	max expansion: 500x850 Left	3rd party served only	Time
728x90	initial load: 40k polite load: 80k	max expansion: 728x270 Downward	3rd party served only	AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, CNNMoney, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time
728x90 Floating	initial load: 40k polite load: 80k	max expansion: 300x300 for 15 Seconds with 20x30 Close Button	3rd party served only	EW, Instyle, People, PeopleEspanol, SouthernLiving, ThisOldHouse
Floating/Overlay	initial load: 40k polite load: 80k	max expansion: 300x300 for 8 Seconds with 20x30 Close Button	3rd party served only	Essence, Health
300x1050 IAB Portrait Unit	initial load: 50k polite load: 100k	No expansion allowed	3rd party served only	AllYou, AmericanExpress, CoastalLiving, CookingLight, EW, Essence, Health, Instyle, Life, MyHomeIdeas, MyRecipes, Realsimple People, PeopleEspanol, SouthernLiving, Sunset, ThisOldHouse, Time

---

General Standard/Rich Media Ad Product Specifications Tracking

• All Standard/Rich Media ad products listed above support:
  3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
  3rd Party click tracking via click command URLs

Animation

• Animation is not to exceed 30 seconds

User Interaction

• Any expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the expanding element immediately.
• "Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.

Expandable Ads

• Max number of panels: (4) at 80k max for each panel
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

Border

• All ad units must have a 1 pixel border surrounding entire creative.

Backup Files

• All Third Party Tags must have backup files (gif, jpg or png).
• If site served flash files, backup files (gif,jpg or png) are mandatory.

Flash "clickTag" AS2 Specs

In order for corporate.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

• Transparent Button object layered on top of clickable area
• Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
• Target window is set to "_blank"
• Variables is set to "Don't send"
• Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file

Here is what the coding will look like when you are done:

	on (release)						
	{	 						
	getURL(_level0.clickTag, "_blank");						
	}
	

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

• clickTag (clickable area A)

	on (release)						
	{ 						
	getURL(_level0.clickTag, "_blank");						
	}
	

• clickTag (clickable area B)

	on (release)						
	{ 						
	getURL(_level0.clickTag1, "_blank");						
	}
	

• clickTag (clickable area C)

	on (release)						
	{ 						
	getURL(_level0.clickTag2, "_blank");						
	}
	

Flash "clickTag" AS3 Specs Create the button

• Transparent Button object layered on top of clickable area
• Convert Button to symbol. In the properties panel, assign the button an instance name (such as "myButton"), which will be referenced in the ActionScript.

Add the ActionScript to the button

• Create a new layer, select the first keyframe in the layer and activate the Actions panel.
• Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:

	function onButtonClick(evt:MouseEvent):void{
	if (root.loaderInfo.parameters.clickTag.substr(0,5)=="http:" ||
	root.loaderInfo.parameters.clickTag.substr(0,6)=="https:" ){
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),"_blank");
	}
	}
	

• Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer):

	myButton.addEventListener(MouseEvent.CLICK, onButtonClick);
	

Flash files with multiple clickable areas

• Fucntions:

		function onButtonClick1(evt:MouseEvent):void{
		navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), '_blank');
		}
		function onButtonClick2(evt:MouseEvent):void{
		navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag2), '_blank');
		}
		function onButtonClick3(evt:MouseEvent):void{
		navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag3), '_blank');
		}
		function onButtonClick4(evt:MouseEvent):void{
		navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag4), '_blank');
		}
		function onButtonClick5(evt:MouseEvent):void{
		navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag5), '_blank');
		}
	

• Methods:

		button.addEventListener(MouseEvent.CLICK, onButtonClick1);
		button2.addEventListener(MouseEvent.CLICK, onButtonClick2);
		button3.addEventListener(MouseEvent.CLICK, onButtonClick3);
		button4.addEventListener(MouseEvent.CLICK, onButtonClick4);
		button5.addEventListener(MouseEvent.CLICK, onButtonClick5);
	

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5