Time Inc. Corporate Campaign Ad Specs

As a user navigates from page-to-page, the Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the website. This unit is built and served by Unicast. As such, the site will work with Unicast to build this unit for our advertisers.

EW, Essence, American Express, InStyle, Life, People, PeopleEspanol, ThisOldHouse, Time

• 640x480 Static image as .jpg/.gif and/or Flash (.swf) file, source (.fla) file and fonts used
• 1x1 and/or click trackers you wish to use
• May include video functionality, click here for Unicast accepted formats and delivery information.

• Transistional ad unit must be 3rd party ad served
• Frequency capped at 1 Transitional per user per 24 hours
• Transistional ad unit creative must be under 100k (streaming video can be an additional 1MB max)
• Video/animation duration is capped at (15) seconds max and can be host initiated
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• All assets must be sent to Unicast to thier specifications (10) business days prior to launch

The OPA Pushdown is a premium homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The OPA Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

AllYou, CoastalLiving, CookingLight, Essence, EW, American Express, Health, InStyle, Life, MyHomeIdeas, MyRecipes, People, PeopleEspanol, RealSimple, SouthernLiving, Sunset, ThisOldHouse, Time

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 60k initial load max, 110k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

NOTE: If Unicast is serving the pushdown, Flash must be coded with Action Script 2
prompt
• When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
  
• This frame label should contain the collapsed 970x66 portion of the ad
expanding
• While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
  
• This frame label should contain static imagery for when the ad expands
animate
• Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
  
• This frame label should contain all animation for the expanded pushdown

The Peelback ad unit will render as an over-the-page floater in the top-right corner. This unit is rendered to the page in its collapsed state and upon user interaction "folds-open" to reveal the full advertiser messaging and ad content. This unit must be third party served. If a third party vendor is needed, Unicast is recomended for these types of units. As such, the site will work with the third party vendor to build this unit for our advertisers.

AllYou, Essence, American Express, Life, MyHomeIdeas, MyRecipes, People, PeopleEspanol, RealSimple, Time

• Peelback ad unit must be 3rd party ad served
• Frequency capped at 1 Peelback per user per 24 hours
• Initial collapsed state: 150x113 at 20k max
• Expanded state: 675x508 at 100k max
• Expansion must be user initiated and follow the "same-in, same-out" rule:
  • Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE instructions (X CLOSE button if click) in Arial/ALL CAPS/11px/Bold font
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• May include video functionality, click here for Unicast accepted formats and delivery information.

The Bellyband ad unit is a custom floating layer that animates up from the bottom of the user's browser window and is pinned to the bottom of their browser for the duration of the execution. The Bellyband can take advantage of the user's full browser width for its creative messaging. This unit is built and served by Unicast. As such, the site will work with Unicast to build this unit for our advertisers.

EW.com, PeopleEspanol

• Height: 150px
• Width: 995px is content width. Ad creative may extend full width of browser. Gutter image/background color should fill excess width not occupied by actual ad creative.

• 40k initial load max
• 100k subsequent load max
• 1.2MB streaming video max
• 4 Panels max @ 80k per panel (subsequent/polite load only)

• Ad must animate/slide up from the bottom of the page on load
• Ad must animate/slide down from its max height of 150px upon reaching max duration or user initiated click to close

• Must collapse automatically after 10 seconds of user inactivity - Must not close if a user is interacting (hovering/clicking/typing) within the ad space
• Video: auto start accepted: 10 seconds max
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• 1 loop maximum

• All audio must be user initiated by click
• Must contain a clearly defined Expand & Close click button: User click to close must terminate and collapse the execution
• Bellband must be 3rd party Rich Media vendor served.
• Frequency cap: 1 per user per 24 hours

The Site Skin ad unit is served to either side of our content within the site's page "gutters." The site skin is served by Unicast. Please send assets built to the specifications below.

CoastalLiving, CookingLight, EW, Essence, InStyle, Life, MyHomeIdeas, MyRecipes, PeopleEspanol, SouthernLiving, Sunset, Time

• Image Sizes:
• Flash Gutters (clickable) = 140x600 - SWF,FLA and fonts
• Background Images = 1800x1200 - GIF/JPG
• Weight:
• 50K Background
• 50K a piece for each flash panel (which is loaded politely)
• All assets must be received by the adops teams at adops_corporate@timeinc.com, to the above specifications no fewer than (15) business days prior to launch