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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
Essence.com

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Essence

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 (Banner) 728x90 initial load: 40k
polite load: 100k
site served .swf/.jpg/.gif
with imp/click trackers
or 3rd party served
300x250 (Lrg Rectangle) 300x250
300x600 (Half Page) 300x600 initial load: 60k
polite load: 110k
site served .swf/.jpg/.gif
with imp/click trackers
or 3rd party served
994x250 (Clutter Buster) 994x250 .swf/.jpg/.gif/3rd party
No Expanding - User Initiated Sound
290x90 (Content Integration Box) 290x90 20k .swf/.jpg/.gif/3rd party

Rich Media Ad Specs

Ad Product Dimensions File Size Format
728x90
(Expandable)
max expansion: 728x270 downward only initial load: 40k
polite load: 100k
3rd party served only
300x250
(Expandable)
max expansion: 500x500
Floating/Overlay max: 300x300 for 8 seconds
w 20x30 close button


NOTE: Due to restrictions from our standard 3rd party and rich media ad serving partners, Atlas, Eyewonder and Unicast, Essence.com will require that our advertisers provide an additional unique tag per in page banner ad placement for all exclusive sponsorships. This measure ensures proper impression and click data recording and ad rendering.

General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Border Floating/Overlay enabled Ads Backup Files Flash "clickTag" Specs

In order for Essence.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button Add the ActionScript to the button Flash files with multiple clickable areas
NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5


Newsletters

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

Essence.com accepts 300x250 newsletter creative only

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.

Eblasts

Specifications