Essence

• All Standard/Rich Media ad products listed above support:
  3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
  3rd Party click tracking via click command URLs

• Animation is not to exceed 30 seconds except in special circumstances upon site approval
• Maximum Frames Per Second (FPS): 24 - includes both site served flash files and 3rd party served flash files

• Any floating overlay or expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the floating, overlay or expanding element immediately.
• "Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.

• Max number of panels: (4) at 80k max for each panel. All panels after the first must load subesequently on user iniatiated click/rollover.
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

• All ad units must have a 1 pixel border surrounding entire creative.

• Floating creatives can at no time cover, impede or otherwise obscure site navigation bar, logo, or other in-page ad spaces (same advertiser exceptions permitted)
• Max float time: 8 seconds
• Ad must be an organic shape, not a floating square or rectangle. Must not contain hard borders or appear like a pop-up
• Unit should move across the screen and not stay fixed or hover in one place for more than 1 second

• All Third Party Tags must have backup files (gif, jpg or png).
• If site served flash files, backup files (gif,jpg or png) are mandatory.

In order for Essence.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

• Transparent Button object layered on top of clickable area
• Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
• Target window is set to "_blank"
• Variables is set to "Don't send"
• Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file

Here is what the coding will look like when you are done:

	on (release)						
	{	 						
	getURL(_level0.clickTag, "_blank");						
	}
	

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

• clickTag (clickable area A)

	on (release)						
	{ 						
	getURL(_level0.clickTag, "_blank");						
	}
	

• clickTag (clickable area B)

	on (release)						
	{ 						
	getURL(_level0.clickTag1, "_blank");						
	}
	

• clickTag (clickable area C)

	on (release)						
	{ 						
	getURL(_level0.clickTag2, "_blank");						
	}
	

• Transparent Button object layered on top of clickable area
• Convert Button to symbol. In the properties panel, assign the button an instance name (such as "myButton"), which will be referenced in the ActionScript.

• Create a new layer, select the first keyframe in the layer and activate the Actions panel.
• Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:

	function onButtonClick(evt:MouseEvent):void{
	if (root.loaderInfo.parameters.clickTag.substr(0,5)=="http:" ||
	root.loaderInfo.parameters.clickTag.substr(0,6)=="https:" ){
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),"_blank");
	}
	}
	

• Use the following code to connect the function above to the button you created. This tells flash what to do once the button is clicked. This code can be placed anywhere in your Actionscript code, but makes sense to attach it to your button layer. (In AS3, you can no longer attach Actionscript to the button itself, only to the layer):

	myButton.addEventListener(MouseEvent.CLICK, onButtonClick);
	

• Fucntions:

	function onButtonClick1(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), '_blank');
	}
	function onButtonClick2(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag2), '_blank');
	}
	function onButtonClick3(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag3), '_blank');
	}
	function onButtonClick4(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag4), '_blank');
	}
	function onButtonClick5(evt:MouseEvent):void{
	navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag5), '_blank');
	}
	

• Methods:

	button.addEventListener(MouseEvent.CLICK, onButtonClick1);
	button2.addEventListener(MouseEvent.CLICK, onButtonClick2);
	button3.addEventListener(MouseEvent.CLICK, onButtonClick3);
	button4.addEventListener(MouseEvent.CLICK, onButtonClick4);
	button5.addEventListener(MouseEvent.CLICK, onButtonClick5);
	

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

Essence.com accepts 300x250 newsletter creative only

• Static .jpg/.gif/3rd party hosted simple redirect to static .jpg/.gif ONLY (NO HTML or Javascript mark up allowed)
• Active clickthrough URL/click command must accompany submission of static creative files in .txt/.xls file

• Lead time of (7) business days prior to launch required.
• Advertiser logo in EPS/Vector format
• Creative or images in high res formats (such as layered PSD or TIF)
• Copy (Character limit of no more than 300)
• Call to action
• Click through URL
• Subject line - one sentence
• Head copy - one sentence