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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
EW.com

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

EW.com

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 Leaderboard 728x90 initial load: 40k
polite load: 100k
.swf/.jpg/.gif/3rd party
970x70 970x70
300x250 Box 300x250
160x600 Skyscrapper 160x600
Blog Advertorial 580x580
Tonight's Best Module 580x150
TV Watch Module 581x75
EW Picks Module Homepage 330x80
EW Picks Module Main 618x70
EW Picks Module ROS 300x80
300x600 Half Page 300x600 initial load: 60k
polite load: 110k
994x250 (Clutter Buster) 994x250 .swf/.jpg/.gif/3rd party
No Expanding - User Initiated Sound
Top Story 322x300 40k max site served .jpg/.gif only
1x1 tracking accepted
Latest News - Homepage 330x75 10k max site served .swf/.jpg/.gif only
1x1 tracking accepted
Today's Most Popular - Homepage 330x70
Today's Most Popular - ROS 200x70
Homepage Logo 122x28
Specials Logo 88x31

Rich Media Ad Specs

Ad Product Dimensions File Size Format
300x250
(Expandable)
max expansion: 500x500 left initial load: 40k
polite load: 100k
3rd party served only
728x90
(Expandable)
max expanded: 728x270 downward
300x600 (Half Page Expandable) max: 500x600 left
Click to expand
initial load: 60k
polite load: 110k

General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT ACCEPTED or BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Border Floating/Overlay enabled Ads Backup Files Flash "clickTag" Specs

In order for EW.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button Add the ActionScript to the button Flash files with multiple clickable areas
NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5


Newsletters

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

EW.com accepts 300x250 & 200x140 newsletter creative only

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.