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EW.com

EW.com

General Guidelines for Host Initiated Overlays

Execution:

EW will, on occassion, allow an advertiser to run a high impact overlay on the EW homepage. To protect the user experience on the site the following guidelines must be adhered to.

Minimum Restrictions Close Button Specs Transitional Click to view demo

Execution:

As a EW.com user navigates from page-to-page, the Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the EW.com website. This unit is built and served by Unicast. As such, EW.com will work with Unicast to build this unit for our advertisers from the assets listed below.

Advertiser must provide (at minimum): Video Transitional Click to view demo

Execution:

As an EW.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the EW.com website. EW.com will work with Pointroll to build this unit for our advertisers from the assets listed below.

.MOV file: Tracking: EW.com specifications: Photo Curtain Execution:

The Photo Curtain unit is served above the slideshow area on photo gallery pages as part of a sponsorship. A 994x30 collapsed panel appears below the navigation and expands over the gallery on rollover. This unit is served by Pointroll. As such, EW.com will work with the vendor to add in functionality to assets sent to the specification below:

Minimum Assets Required:
NOTE: The above flash assets are required to build the Photo Curtain.

Gallery Interstitial Click to view demo

Execution:

The EW.com Photo Gallery Interstitial is a Premium Rich Media Ad format which is designed to deliver an Advertisement as users navigate past the 5th photo in a gallery. Upon selecting the Next button, the OverThePage ad takes over the photo gallery viewer. Upon selecting the More Photos button, the user will be redirected to the next photo in the gallery. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

Unit Specifications:
NOTE: If assets are not sent to spec, production costs may be applied.

EW.com specifications:
  • Set your Flash Version number to export as Flash 7
  • Set ActionScript version to ActionScript 2.0
  • "Compress Movie" checkbox should be selected
  • Third party tags may include video functionality
  • In order to track clicks, use the following syntax:
  • 	on (release) { 						
    	getURL(_level0.clickTag, "blank");						
    	}
    OPA Pushdown Click to view demo

    Execution:

    The Pushdown is a premium EW.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. Assets built to spec can be sent to Entertainment Weekly and requires a 10 business day turnaround including time to add functionality, obtain approvals and test. This unit can be third party served and requires a 5 business day turnaround time from the receipt of the tag for testing and positioning.

    EW.com Specifications: Super Pushdown Execution:

    The Super Pushdown is a premium EW.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Super Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This unit is 994x250 in its collapsed state and 994x418 expanded. Assets built to spec can be sent to Entertainment Weekly and requires a 10 business day turnaround including time to add functionality, obtain approvals and test. This unit can be third party served and requires a 5 business day turnaround time from the receipt of the tag for testing and positioning.

    EW.com Specifications: HD Video Zoom Click to view demo

    Execution:

    The HD Video Zoom serves on the EW.com homepage as part of a roadblock. A 994x250 is displayed under the navigation bar and the gutter colors are updated to match the advertiser's branding. On page load, the unit automatically expands to reveal a 1280x720 video and collapses after 8 seconds. The unit can also click to rexpand for a long form video. This unit is built and served by Mediamind. As such, EW.com will work with Mediamind to build this unit for our advertisers from the assets listed below.

    Minimum Assets Required: Slider Click to view demo

    Execution:

    The EW.com Slider Takeover is a 994x90 banner ad at the top of the homepage, along with a 300x250. Once the user initiates the call to action on the top banner ad, the EW.com homepage slides out of the way to show a full page expanded panel. Video, flash animation and other engaged content can be used in the full page panel to further engage the user.

    Unit Specifications: Meebo Tool Bar Click to view demo

    Execution:

    The Meebo Tool Bar offers the opportunity to serve either a direct messaging or RM experience initiated on user roll over on EW.com. The Meebo Video Unit was designed to allow an advertiser to best showcase and spread their message via sight, sound, and motion. The unit when engaged provides a high-quality viewing experience, with multiple opportunities to engage deeper with a brand's content by visiting their destination site and also spread the video virally through social services like Facebook, Twitter, Yahoo!, as well as the user's social graph.

    Initial State Specifications: Engaged State - VIDEO - Specifications: Engaged State - THIRD PARTY TAG - Specifications: Interactive Video Flip Click to view demo

    Execution:

    The Interactive Video Flip unit showcases either 6 or 9 videos, images or flash creatives. The 300x250 can be clicked to flip the middle of the EW page revealing the headline video and can be flipped again to show 6 or 9 thumbnails. The 300x250 is accompanied by a 970x70 banner which can be third party served or site served by EW. This unit is built and served by Unicast. As such, EW.com will work with Unicast to build this unit for our advertisers from the assets listed below.

    Minimum Assets Required: Guidelines & Additional Assets Suggested: General Timeline: Homepage Drawbridge Click to view demo

    Execution:

    The Homepage Drawbridge gives the illusion that the EW homepage screen is falling like a drawbridge. The 300x250 space serves as a window to the content beneath the homepage. The drawbridge reveals a large takeover giving an advertiser the opportunity to showcase products or video. This unit is built and served by Unicast. As such, EW.com will work with Unicast to build this unit for our advertisers from the assets listed below.

    Minimum Assets Required: Recommendations & Guidelines: General Timeline: Homepage Morph Click to view demo

    Execution:

    The Homepage Morph gives the illusion that the EW homepage screen is opened like a curtain. This reveals a large takeover giving an advertiser the opportunity to showcase products or video. This unit is built and served by Eyewonder. As such, EW.com will work with Eyewonder to build this unit for our advertisers from the assets listed below.

    Minimum Assets Required: Recommendations & Guidelines: General Timeline: Runway Unit Click to view demo

    Execution:

    The Runway Unit utilizes a click to expand 300x250 ad unit on the EW.com homepage that lays the EW.com page down horizontally and allows the user to showcase their product in a full page space. The unit can showcase multiple videos and/or a 360° product view. This unit runs as part of a homepage roadblock. This unit is built and served by Unicast. As such, EW.com will work with Unicast to build this unit for our advertisers from the assets listed below.

    Minimum Assets Required: Recommendations: General Timeline:
    File Size: Expansion: Duration: Additional Site Requirements: Blogvertorial Ad Unit Execution:

    The Blogvertorial Ad Unit is served in-line with EW.com editorial blog content. This unit is comprised of a thumbnail image, headline, body and call-to-action copy, each of which can have a unique click through url based on advertiser needs.

    Advertiser must provide (at minimum): Blog Ad Unit Execution:

    The blog ad unit occupies the first advertising opportunity within our blog index pages, spans the width of our content column, and is positioned in the third blog post position. This unit can accept all advertising formats.

    Dimensions: File Size: Duration: Additional Site Specifications:
    NOTE: All video/audio enabled Blog Unit executions must be 3rd party Rich Media vendor served.

    Site Skin Execution:

    The EW.com Site Skin ad unit is served to either side of our content within the EW.com page "gutters." This unit is available on the EW.com homepage, blog pages, channel fronts, and EW Picks main page. The site skin is served by Unicast. Please send assets built to the specifications below. Please download the design template below for additional instructions. All layers can be added to this template, saved and sent back to adops_ew@timeinc.com.

    CLICK HERE TO DOWNLOAD DESIGN TEMPLATE

    EW.com specifications:
    NOTE: If no flash animation is provided, we will put all creative into the background and make it clickable.