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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
EW.com

EW.com

MustList iPhone App Specs
Ad Product Dimensions Max File Size Accepted Formats
Loading Screen Logo 142x38 20k .gif w/ transparent background
Pinned Banner 300x50 50k .jpg/.png/rich media - HTML5
Full Page Interstitial 320x480 50k
MustList iPad App Specs
Ad Product Dimensions Max File Size Accepted Formats
Loading Screen Logo 122x42 30 K .gif w/ transparent background
Details Page Logo
Mosaic Tile 238x190 80k .jpg/.png/rich media - HTML5
Pinned Banner 728x90

Upon user initiated tap, all iphone/ipad app ads may call additional HTML5 compliant content to include:

The ew.com Apple device applications are certified to run the following vendor creative tags:
Medialets
Please incquire with ew.com as to additional third party rich media application ad vendors.

Standard Mobile Specs
Handset Creative Size Max File Size Format
Small 120x20 1.5 K .jpg/.gif/3rd party
Medium 168x28 3 K
Large 216x36 4.5 K
X-Large 300x50 7.5 K
Default Text (required) n/a n/a up to 10 Characters n/a

default text served only to mobile browsers not able to render images and/or javascript

NOTE: It is mandatory that the client send default text.

WAP Site Specs
Max File Size
100 K image for WAP jump page
*Note: Upon request, EW.com will work with the client to create and develop a brand mobile site (additional fees may apply).
Approved Mobile Vendors
Please check our Approved Vendor Tab for the most current Certified Mobile Vendors.