GOLF.com

OPA Pushdown Click to view demo

Execution:

The Pushdown is a premium GOLF.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

GOLF.com Specifications:

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 60k initial load max, 110k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt
• When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
  
• This frame label should contain the collapsed 970x66 portion of the ad
expanding
• While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
  
• This frame label should contain static imagery for when the ad expands
animate
• Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
  
• This frame label should contain all animation for the expanded pushdown

Video Transitional Click to view demo

Execution:

As a GOLF.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the GOLF.com website. GOLF.com will work with our vendor to build this unit for our advertisers from the assets listed below.

.MOV file:

• Weight: Under 40MB
• If provided in 16:9 Aspect Ratio (preferred) – Video must have a width of at least 800 Pixels (larger is better) to avoid distortion caused by stretching
• If provided in 4:3 Aspect Ratio - Video must have a width of at least 600 Pixels (larger is better) to avoid distortion caused by stretching
• Codec: H.264
• Aspect Ratio: 16:9 (preferred) or 4:3
• Length: 15-30 seconds

Tracking:

• 1x1 (if 3rd Party Tracking is desired)
• Click Command or Landing URL

GOLF.com specifications:

• Video Transistional ad unit must be 3rd party ad served by GOLF.com's approved vendor
• Frequency capped at 1 Transitional per user per 24 hours
• Video duration is capped at 30 seconds max
• Maximum of 4 videos accepted for the duration of the campaign
• All assets must be sent to SI.com to the above specifications 10 business days prior to launch

Site Skins GOLF.com specifications: Execution
The GOLF.com Site Skin ad unit is served to either side of our content within the page "gutters." Please send assets built to the specifications shown and download the design template below for additional instructions. All layers can be added to this template, saved and sent back to adops_si@timeinc.com.

CLICK HERE TO DOWNLOAD DESIGN TEMPLATE

Full Background Static Skin

• 1800x1500 overall size
• 100k max file size
• All pertinent info (images/logos) should fall within the 1250x650 Safety Zone. The rest of the image should be filler.

Behavior:
• Background will be fixed on page (follows user as they scroll).

Two Gutter Skins (Left & Right Rails)

Static Image Specs:
• 140x650 overall size
• 50k Max file size for each gutter

SWF Specs:
• 140x650 overall size
• 50k Max file size for each gutter(which is loaded politely)
• Max Animation is 10 seconds, 24 frames per second
• Please send all .SWF/.FLA and design Font File

Behavior:
• Background will be fixed on page (follows user as they scroll).

Design Best Practices
When designing a Full Background Static Skin for an Golf.com Main page, please note there is a horizontal strip of background near the top of the page - Try to fade the edges of your wallpaper to a solid color.