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InStyle.com

InStyle.com


Transitional Click to view demo

Execution:

As an InStyle.com user navigates from page-to-page, the Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the InStyle.com website. InStyle.com will work with Pointroll to serve this unit for our advertisers.

Advertiser must provide (at minimum): InStyle.com specifications:
Video Transitional Click to view demo

Execution:

As an InStyle.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the People.com website. InStyle.com will work with Pointroll to build this unit for our advertisers from the assets listed below.

.MOV file: Tracking: InStyle.com specifications:
NOTE: Videos that exceed 15 seconds require editorial approval.


OPA Pushdown Click to view demo

Execution:

The Pushdown is a premium InStyle.com homepage and channel mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit must be third party served and requires a 5 day turnaround time for testing and positioning. If no third party vendor is available, please send assets built to the specifications below and allow for a 10 day turnaround. All pushdown creatives require edit approval.

InStyle.com Specifications:
Site Skin Execution:

InStyle.com Skinning is a Premium Rich Media Feature which provides an extensive array of skinning effects allowing advertisers to create immersive branding experiences. InStyle.com offers skinning alongside exclusive sponsorships, site features or editorial specials. Additionally, advertisers can leverage gutter skinning alongside Channel Main Page Roadblocks and (based on site approval) Homepage Roadblocks. The site skin is served by Unicast. Please send assets built to the specifications shown and download the design template below for additional instructions. All layers can be added to this template, saved and sent back to adops_instyle@timeinc.com.

CLICK HERE TO DOWNLOAD DESIGN TEMPLATE

NOTE: All assets must be received by InStyle.com at adops_instyle@timeinc.com, to the below specifications no fewer than (10) business days prior to launch.

Technical Specifications:
NOTE: If no flash animation is provided, we will put all creative into the background and make it clickable.

InStyle Creative Guidelines:
Style Wall Click to view demo

Execution:

The StyleWall unit is served as part of a Channel Main roadblock. The 300x250 launches multiple flash panels that reveal a full page takeover giving the appearance that the editorial pieces of the page are being transformed. Within the space an advertiser can run a video if they would like. The unit is host initiated and resolves back into the 300x250. The animation is limited to 8 seconds and is capped at once per user per day. This unit is served by Mediamind. Please send assets built to the specifications below.

Minimum Assets Required:
NOTE: Mediamind will add masking to give the appearance of multiple smaller panels.


Photo Curtain Click to view demo

Execution:

The Photo Curtain unit is served as part of a sponsorship. A 993x30 collapsed panel appears below the package's navigation and expands over the gallery on rollover. This unit is served by Pointroll. As such, Instyle.com will work with the vendor to add in functionality to assets sent to the specification below:

Minimum Assets Required:
NOTE: The above flash assets are required to build the Photo Curtain.


Look of the Day Widget Execution:

The Look of the Day Widget is a grabable widget which lives on the right rail of the Look of the Day feature. A bar at the bottom of the widget clicks to flip and display an ad.

Advertiser must provide:
NOTE: The ad layout of this unit is identical to the We're Obsessed Widget seen directly above.


IAB Rising Star Units

Ad Product Dimensions File Size Format IAB Specs
Billboard 970x250 initial load: 60k
polite load: 1MB
user initiated polite load: 1.5MB
3rd party served only IAB Billboard Specs
Filmstrip 300x600 initial load: 60k
polite load: 110k
user initiated polite load: 2.2MB
Portrait 300x1050 initial load: 60k
polite load: 110k
user initiated polite load: 2.2MB
Pushdown 970x90
970x415
initial load: 60k
polite load: 110k
user initiated polite load: 2.2MB
SideKick 300x250
850x700
initial load: 80k
polite load: 110k
user initiated polite load: 2.2MB

NOTE: Not every Time Inc. Site accepts all IAB Rising Star Units.

Custom Integration Opportunities



Hollywood Makeover Tool Integration Execution:

The Hollywood Makeover section provides advertisers with the opportunity for seamless integration in the tool. Please reach out to your sales contact or Erin Colleran for details.

InStyle.com specifications:
Channel Main Sponsored Tout Execution:

The Channel Main Sponsored Tout is available on the Celebrity, Fashion, and Beauty Channel Main Pages. The sponsored tout replaces the 6th edit tout space in the Special Features section. This placement is used to drive traffic to a custom element of an advertiser’s InStyle.com campaign.

Advertiser must provide (at minimum): Example Image Below:


Example On Site:


What's Right Now Sponsored Blog Post Execution:

The What's Right Now Sponsored Blog Post will link to a permalink page. This custom environment provides a rich canvas for advertisers to engage readers, feature custom video, photos, tips or additional brand information encouraging reader interaction. The blog post lives in the third position on the blog at all times.

Sponsored Blog Post Requirements: