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- OPA Pushdown
- Billboard
- Peelback
- Site Skin
- Sponsored Tab Package
- Photo Gallery Interstitial
- Full Page Interstitial
- Video Transitional
Life.com
OPA Pushdown Click to view demo Execution:
The OPA Pushdown is a premium Life.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.
Life.com Specifications:- Dimensions: Collapsed State: 970x66, Expanded State: 970x418
- File Size: 40k initial load max, 100k subsequent load max
- Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
- Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
- May include video functionality
- Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
- The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
- Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:
-
prompt
-
When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
- This frame label should contain the collapsed 960x45 portion of the ad
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While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
- This frame label should contain static imagery for when the ad expands
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Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
- This frame label should contain all animation for the expanded pushdown
Billboard Click to view demo Execution:
The Billboard is a premium Life.com homepage and mainpage ad unit that appears above the site content capturing audience attention. This 970x418 unit is large and prominent, an ideal way to display your message. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.
Life.com Specifications:- Dimensions: 970x418
- File Size: 40k initial load max, 100k subsequent load max
- May include video functionality
Peelback Click to view demo Execution:
The Peelback ad unit will render as an over-the-page floater in the top-right corner. This unit is rendered to the page in its collapsed state and upon user interaction "folds-open" to reveal the full advertiser messaging and ad content. This unit must be third party served. If a third party vendor is needed, Life.com recommends Unicast for these types of units. As such, Life.com will work with the third party vendor to build this unit for our advertisers.
Life.com specifications:- Peelback ad unit must be 3rd party ad served
- Frequency capped at 1 Peelback per user per 24 hours
- Initial collapsed state: 100x100 at 30k max
- Expanded state: 500x500 at 270k max
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Expansion must be user initiated and follow the "same-in, same-out" rule:
- Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
- Expanded panel should contain clearly labeled CLOSE instructions (X CLOSE button if click) in Arial/ALL CAPS/11px/Bold font
- Video/animation is allowed in either expanded or collapsed states
- All audio must be user initiated by click
- If video/audio is enabled, ad unit must contain play, pause and audio control buttons
- Max duration is (15) after user initiated expansion if no further user click interaction is detected
- May include video functionality, click here for Unicast accepted formats and delivery information.
Site Skin Click to view demo Execution:
The Life.com Site Skin ad unit is served to either side of our content within the Life.com page "gutters." This unit is available on the Life.com homepage and main pages. This unit is built and served by Unicast. As such, Life.com will work with Unicast to build this unit for our advertisers.
Life.com specifications:- Image Sizes:
- Flash Gutters (clickable) = 140x600 - SWF,FLA and fonts
- Background Images = 1280x1024 - GIF/JPG
- Weight:
- 50K Background
- 50K a piece for each flash panel (which is loaded politely)
Sponsored Tab Package Execution:
The Life.com sponsored package includes a logo, customized tab, and an XXL ad that can house creative executions of the advertiser's choosing.
Creative Asset Specifications:- Sponsor Tab:
- Dimensions: 246x27
- Format: .jpg, .gif, .swf or 3rd Party Tag
- File Size: 20K
- Non-expandable>
- XXL Ad
- Dimensions: 660x825
- Format: .jpg, .gif, .swf, or 3rd Party Tag
- File Size Initial Load 40K & Polite Load 100K
- Non-expandable
- Video: If the Ad contains video please include; Play/Pause, Audio On/Off, Optional: Replay, Rewind, Stop
- Duration: All animation must cease after 15 seconds
Photo Gallery Interstitial Click to view demo Execution:
The Life.com Photo Gallery Interstitial is a Premium Rich Media Ad format which is designed to deliver an Advertisement as users navigate past the 5th photo in a gallery. Upon selecting the Next button, the 300x250 ad collapses and a 500x350 or a 1024x768 ad takes over the photo gallery viewer. Upon selecting the More Photos button, the user will be redirected to the next photo in the gallery. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.
Unit Specifications:- BANNER FLASH
- 300x250 .swf, .gif or.jpeg
- 50k max
- Animation must cease after 30 seconds
- Third party tag or site served
- TAKEOVER FLASH
- 500x350 or 1024x768 .swf, .gif or .jpeg
- 100k max
- Animation must cease after 15 seconds
- Third party tag or site served
on (release) {
getURL(_level0.clickTag, "blank");
}
Full Page Interstitial Click to view demo Execution:
As a Life.com user navigates from page-to-page, the Interstitial ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the Life.com website. This unit is built and served by Unicast. As such, Life.com will work with Unicast to build this unit for our advertisers.
Advertiser must provide (at minimum):- 640x480 Static image as .jpg/.gif or
- Flash .swf & source .fla file and fonts used
- 1x1 and/or click trackers you wish to use
- May include video functionality, click here for Unicast accepted formats and delivery information.
- Interstitial ad unit must be 3rd party ad served
- Frequency capped at 1 Interstitial per user per 24 hours
- Interstitial ad unit creative must be under 100k (streaming video can be an additional 1MB max)
- Video/animation duration is capped at (15) seconds max and can be host initiated
- All audio must be user initiated by click
- If video/audio is enabled, ad unit must contain play, pause and audio control buttons
- All assets must be sent to Unicast to thier specifications (10) business days prior to launch
Video Transitional Click to view demo Execution:
As a LIFE.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the LIFE.com website. This unit is built and served by ShortTail. As such, LIFE.com will work with ShortTail to build this unit for our advertisers from the assets listed below.
.FLV Video File:- Weight: Under 6MB
- Aspect Ratio: 16:9 (preferred) or 4:3
- Length: 15 seconds
- 1x1 (if 3rd Party Tracking is desired)
- Click Command or Landing URL
- 88x31 Logo: .GIF/.JPG - Under 10K
- Video Transistional ad unit must be 3rd party ad served by ShortTail
- Frequency capped at 1 Transitional per user per 24 hours
- Video duration is capped at (15) seconds max
- All assets must be sent to LIFE.com to the above specifications (10) business days prior to launch
