MyRecipes.com

The Pushdown is a premium MyRecipes.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 40k initial load max, 100k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt
• When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
  
• This frame label should contain the collapsed 970x66 portion of the ad
expanding
• While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
  
• This frame label should contain static imagery for when the ad expands
animate
• Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
  
• This frame label should contain all animation for the expanded pushdown

The Peelback ad unit will render as an over-the-page floater in the top-right corner. This unit is rendered to the page in its collapsed state and upon user interaction "folds-open" to reveal the full advertiser messaging and ad content. This unit must be third party served. If a third party vendor is needed, MyRecipes.com recommends Unicast for these types of units. As such, MyRecipes.com will work with the third party vendor to build this unit for our advertisers.

• Peelback ad unit must be 3rd party ad served
• Frequency capped at 1 Peelback per user per 24 hours
• Initial collapsed state: 150x113 at 20k max
• Expanded state: 675x508 at 100k max
• Expansion must be user initiated and follow the "same-in, same-out" rule:
  • Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE instructions (X CLOSE button if click) in Arial/ALL CAPS/11px/Bold font
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• May include video functionality, click here for Unicast accepted formats and delivery information.

The MyRecipes.com Site Skin ad unit is served to either side of our content within the MyRecipes.com page "gutters." This unit is available on the MyRecipes.com homepage and TV Watch pages. This unit is built and served by Unicast. As such, MyRecipes.com will work with Unicast to build this unit for our advertisers.

CLICK HERE TO DOWNLOAD DESIGN TEMPLATE

• Image Sizes:
• Flash Gutters (clickable) = 140x600 - SWF,FLA and fonts
• Background Images = 1800x1200 - GIF/JPG
• Weight:
• 50K Background
• 50K a piece for each flash panel (which is loaded politely)

Please send assets built to the specifications below.

• Ad Dimensions:
• 995x150 for the content, the background will fill to the width of the browser
• Weight:
• 40k Initial, 100k Polite
• Notes:
• Disappears after 10 seconds or on user close.
• Auto-close on interactive units will cancel upon user interaction.
• Close button required on top right of content.
• Frequency cap of 1 per user per day.
• Assets required: SWF, FLA and Fonts or layered PSD and fonts.

The MyReciopes Brandscape unit is served to either side of our content within the MyRecipes.com gutters in tandem with a 996x165 billboard that runs underneath the navigation bar. The combination of the two pieces allows an advertiser to utilize all pieces for messaging and branding. Please send assets built to the specifications below.

CLICK HERE TO DOWNLOAD DESIGN TEMPLATE

• Background Image:
• 1800x1200
• 50K Max
• JPG or PSD
• Left and Right Gutters:
• 140x600
• 50K Max for each gutter (polite load)
• For static gutters, send layered PSD and fonts
• For flash gutters, send SWF, FLA and design fonts
• Billboard (Runs left to right below the navigation bar):
• 996x165
• 228 pixels from top
• 50k Max
• For a static billboard, send layered PSD and fonts
• For a flash billboard, send SWF, FLA and design fonts

Design Best Practices:

Background images should be uncomplicated textures that are continuous tone or simple color blocks to optimize the image quality for the available image file size. Flat color and simple two-tone gradients work best.

To create a seamless experience between the clickable banners and background image, we suggest making the banners transparent and include all messaging, logos, complex imagery and call to actions within the flash gutters.