MyRecipes.com

Standard Mobile Specs

Handset	Approx. Screen Size	Creative Size	Max File Size	Optional Characters Below Ad	Format
Small	128x160	120x20	1.5 K	Up to 10 Characters	.jpg/.gif/3rd party
Medium	176x208	168x28	3 K	Up to 12 Characters
Large	240x320	216x36	4.5 K	Up to 18 Characters
X-Large	320x320	300x50	7.5 K	Up to 24 Characters
Default Text (required)	n/a	n/a	up to 10 Characters	n/a	n/a

Rich Media Mobile Specs Mobile Expandable Ads:

• Can be 3rd Party Served
• Collapsed Size = 300x50 - 10K max - Must contain tap to expand CTA
• Expanded Size = 320x250 - 50K max - Must have a close button in the top right corner
• Expanding ads must be click/tap to expand - NO AUTO EXPANSION
• Video Specs: Banner should click thru, launch the phone's video player & call the video from the rich media vendor's server in a browser webkit.
• Final tag needed 5 business days before launch

IPad Daily Indulgence App Specs

Ad Product	Dimensions	File Size	Format
Homepage Screen	256x114	20K	.jpg/.gif/3rd party
Shopping List	768x75	30K

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5

Approved Mobile Vendors