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Advertiser must provide (at minimum):

As a People.com user navigates from page-to-page, the Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the people.com website. This unit is built and served by Mediamind. As such, People.com will work with Mediamind to build this unit for our advertisers.

640x480 Static image as .jpg/.gif and/or Flash (.swf) file, source (.fla) file and fonts used
1x1 and/or click trackers you wish to use
May include video functionality, click here for Mediamind accepted formats and delivery information.

Transistional ad unit must be 3rd party ad served by Mediamind
Frequency capped at 1 Transitional per user per 24 hours
Transistional ad unit creative must be under 100k (streaming video can be an additional 1MB max)
Video/animation duration is capped at (15) seconds max and can be host initiated
All audio must be user initiated by click
If video/audio is enabled, ad unit must contain play, pause and audio control buttons
All assets must be sent to Mediamind to thier specifications (10) business days prior to launch

Video Transitional Click to view demo

As a People.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the People.com website. People.com will work with Pointroll to build this unit for our advertisers from the assets listed below.

.MOV file:

Weight: Under 40MB
Aspect Ratio: 16:9 (preferred) or 4:3
To avoid pixelation, ensure that the video is at least 800 pixels wide for 16:9 and 600 wide for 4:3
Length: 15-30 seconds

Tracking:

1x1 (if 3rd Party Tracking is desired)
Click Command or Landing URL

Video Transistional ad unit must be 3rd party ad served by People.com's approved vendor, Pointroll
Frequency capped at 1 Transitional per user per 24 hours
Video duration is capped at 30 seconds max
Maximum of 4 videos accepted for the duration of the campaign
All assets must be sent to People.com to the above specifications 10 business days prior to launch

Photo Gallery Interstitial Click to view demo

The People.com Photo Gallery Interstitial is a Premium Rich Media Ad format which is designed to deliver an Advertisement as users navigate past the 5th photo in a gallery. Upon selecting the Next button an OverThePage ad takes over the photo gallery viewer. Upon selecting the More Photos button, the user will be redirected to the next photo in the gallery. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

Unit Specifications:

Any size between 300x250-850x428 .swf, .gif or .jpeg
100k max
Animation must cease after 15 seconds
No expansion allowed
Third party tag or site served

NOTE: If assets are not sent to spec, production costs may be applied.

Set your Flash Version number to export as Flash 7

Set ActionScript version to ActionScript 2.0

"Compress Movie" checkbox should be selected

Third party tags may include video functionality

In order to track clicks, use the following syntax:

	on (release) { 						
	getURL(_level0.clickTag, "blank");						
	}

OPA Pushdown Click to view demo

People.com Specifications:

The Pushdown is a premium People.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

Dimensions: Collapsed State: 970x66, Expanded State: 970x418
File Size: 60k initial load max, 110k subsequent load max
Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
May include video functionality
Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt

When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
This frame label should contain the collapsed 970x66 portion of the ad

expanding

While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
This frame label should contain static imagery for when the ad expands

animate

Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
This frame label should contain all animation for the expanded pushdown

Super Pushdown Execution:

The Super Pushdown is a premium People.com homepage and mainpage ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Super Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 994x250 in its collapsed state and 994x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning.

People.com Specifications:

Dimensions: Collapsed State: 994x250, Expanded State: 994x418
File Size: 60k initial load max, 110k subsequent load max
Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
May include video functionality
Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
The ad must collapse if the user clicks the close button OR if the user does not interact with the user initiated expanded ad for 8 seconds.
Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt

When the ad reaches its minimum height of 250 pixels, the playback head will display this frame label
This frame label should contain the collapsed 994x250 portion of the ad

expanding

While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
This frame label should contain static imagery for when the ad expands

animate

Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
This frame label should contain all animation for the expanded pushdown

HD Video Zoom Click to view demo Execution:

The HD Video Zoom serves on the People.com homepage as part of a roadblock. A 994x250 is displayed under the navigation bar and the gutter colors are updated to match the advertiser's branding. On page load, the unit automatically expands to reveal a 1280x720 video and collapses after 8 seconds. The unit can also click to rexpand for a long form video. This unit is built and served by Pointroll. As such, People.com will work with Pointroll to build this unit for our advertisers from the assets listed below.

Homepage Drawbridge Click to view demo

994x250 FLA & SWF - 60K Max weight
Backup 994x250 Image
Video - Uncompressed MOV at 16:9 aspect ratio. Preferably sized at 1920x1080
Fonts - EPS and PSD file; .zip or .sit
Hex Color for gutters

The Homepage Drawbridge gives the illusion that the People homepage screen is falling like a drawbridge. The 300x250 space serves as a window to the content beneath the homepage. The drawbridge reveals a large takeover giving an advertiser the opportunity to showcase products or video. This unit is built and served by Mediamind. As such, People.com will work with Mediamind to build this unit for our advertisers from the assets listed below.

Recommendations & Guidelines:

1280x870 FLA & SWF with intended functionality for the fullpage takeover.
Failover - FLA & SWF
Video - Uncompressed AVU or MOV
Fonts - EPS and PSD file; .zip or .sit
300x250 brand banner (leave-behind) - SWF, FLA, Backup Image & fonts

The Drawbridge is capped at once per user per day but can be re-engaged by click on the 300x250 - Please make sure your 300x250 has a strong and clear CTA to re-engage.
The video contained in the full page takeover page should fall behind the spot that the 300x250 resides on the homepage. This will ensure that the falling page's window will show a glimpse of video.
The full page takeover must have clear advertiser branding such as a logo or tune in information
Video within Drawbridge :15; unit can be tabbed with other galleries etc for user to interact
Auto animation must cease after 8 seconds. User engaged expansions can stay open while the user engages with the content. People.com recommends a seperate 1280x870 teaser creative for the auto fall with animation capped at 8 seconds.

General Timeline:

Day 0 - Mock and Kick off Call
Day 3 - All assets delivered to EW.com
Day 13 - Initial preview, tags and QA
Day 15 - Initial feedback to Mediamind
Day 17 - Second preview
Day 18 - Final feedback to Mediamind
Day 19 - Final Preview
Day 20 - Live

Homepage Mural Click to view demo

The People.com Homepage Mural unit is served as part of a Homepage roadblock. The 300x250 launches multiple flash panels that reveal a full page takeover giving the appearance that the editorial pieces of the page are being transformed. Within the space an advertiser can run a video if they would like. The unit is host initiated and resolves back into the 300x250. The animation is limited to 8 seconds and is capped at once per user per day. This unit is served by Mediamind. Please send assets built to the specifications below.

994x628 Layered PSD and associated fonts
300x250 FLA, SWF, Fonts and/or Images - Should contain Click to Replay messaging
Client may provide optional video clip but above psd must have a space for the player to live

Place designed creative into the ADD CREATIVE HERE layer. You can turn on/off layers for a layout example with dimensions and a white grid example

NOTE: Mediamind will add masking to give the appearance of multiple smaller panels.

Style Wall Click to view demo

The StyleWatch Style Wall unit is served as part of a StyleWatch Main roadblock. The 300x250 launches multiple flash panels that reveal a full page takeover giving the appearance that the editorial pieces of the page are being transformed. Within the space an advertiser can run a video if they would like. The unit is host initiated and resolves back into the 300x250. The animation is limited to 8 seconds and is capped at once per user per day. This unit is served by Mediamind. Please send assets built to the specifications below.

990x535 Layered PSD and associated fonts
300x250 FLA, SWF, Fonts and/or Images - Should contain Click to Replay messaging
Client may provide optional video clip but above psd must have a space for the player to live

Place designed creative into the ADD CREATIVE HERE layer. You can turn on/off layers for a layout example with dimensions and a white grid example

NOTE: Mediamind will add masking to give the appearance of multiple smaller panels.

Homepage H Unit Click to view demo

The People.com Homepage H Unit unit is served to either side of our content within the People.com page "gutters" in tandem with a 994x165 flash banner that runs along the bottom of the navigation bar. The combination of the two pieces allows an advertiser to utilize all pieces for messaging and branding. This unit is served by Pointroll. Please send assets built to the specifications below.

Horizontal Flash (Runs left to right below the navigation bar):

994x165 - SWF, FLA and Fonts - 60K Max

Background Image:

1800x1500
50K Max
Save within above design template as layered PSD
Note that the background will also be visible above the navigation bar. See Design Best Practices

Left & Right Gutter Images:

140x600
50K a piece for each gutter (which is loaded politely)
For static gutters save within design template as layered PSD
For flash gutters send SWF, FLA and design fonts

NOTE: Creative mockup due to People.com for preliminary approval 20 business days prior to launch.

Photo Curtain Click to view demo

The Photo Curtain unit is served above the slideshow area on photo gallery pages as part of a sponsorship. A 994x30 collapsed panel appears below the navigation and expands over the gallery on rollover. This unit is served by Pointroll. As such, People.com will work with the vendor to add in functionality to assets sent to the specification below:

994x30 - Collapsed SWF, FLA and Fonts - Must contain ROLLOVER FOR MORE call to action (50K max)
994x632 - Expanded SWF, FLA and Fonts (100K max)
994x30 - Backup JPG/GIF - Must contain CLICK FOR MORE call to action (40K max)
10 business days required from the receipt of correct assets.

NOTE: The above flash assets are required to build the Photo Curtain.

Site Skin Execution:

The People.com Site Skin ad unit is served to either side of our content within the People.com page "gutters." This unit is available on the People.com homepage and TV Watch pages. The site skin is served by Mediamind. Please send assets built to the specifications shown and download the design template below for additional instructions. All layers can be added to this template, saved and sent back to adopspeople@timeinc.com.

Background Image:

1800x1500
50K Max
Save within above design template as layered PSD
Note that the background will also be visible above the navigation bar. See Design Best Practices

Left & Right Gutter Images:

140x600
50K a piece for each gutter (which is loaded politely)
For static gutters save within design template as layered PSD
For flash gutters send SWF, FLA and design fonts

NOTE: Creative mockup due to People.com for preliminary approval 20 business days prior to launch.

Design Best Practices:

The flash gutters, whether static or animated, should include the advertiser logo.

Background images should be uncomplicated textures that are continuous tone or simple color blocks to optimize the image quality for the available image file size. Flat color and simple two-tone gradients work best.

To create a seamless experience between the clickable banners and background image, we suggest making the banners transparent and include all messaging, logos, complex imagery and call to actions within the flash gutters.

Avoid busy textures and white or yellow background colors at the top of the background image, as there are editorial links (including the site logo) that are surfaced atop the skin that cannot be obscured. People.com edit reserves the right to ask for design adjustments in the event that editorial links and logo are not legible.

iPad Touch Up Execution:

The People.com Touch Up ad unit is designed specifically for the iPad. A collapsed banner sits at the bottom of the screen and allows a user to swipe the unit open to a fullscreen takeover. The fullscreen creative can be used to showcase an advertiser's video or image content as well as pulling in feeds from social media, etc. The Touch Up is served by Pointroll. Please send the below assets to to adopspeople@timeinc.com and the People team will work with Pointroll to build out this custom unit.