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People.com
- Standard Mobile Ad Specs
- Interstitial Mobile Ad Specs
- Rich Media Mobile Ad Specs
- Celeb News Tracker App Specs
- WAP Microsite Specs
- Approved Mobile Vendors
People.com
NOTE: People.com mobile is billed off of site served data.
Standard Mobile Specs
| Handset | Creative Size | Max File Size | Optional Characters Below Ad | Format |
|---|---|---|---|---|
| Small | 120x20 | 1.5 K | Up to 10 Characters | .jpg/.gif/3rd party |
| Medium | 168x28 | 3 K | Up to 12 Characters | |
| Large | 216x36 | 4.5 K | Up to 18 Characters | |
| X-Large | 300x50 | 7.5 K | Up to 24 Characters | |
| Default Text (required) | n/a | up to 10 Characters | n/a | n/a |
NOTE: It is mandatory that the client send default text.
Interstitials - Standard Mobile Specs
| Handset | Ad Profile | Creative Size | Max File Size | Format |
|---|---|---|---|---|
| Small | Small | 112x112 | 4.5 K | .jpg/.gif/3rd party |
| Medium | Medium | 167x152 | 8.5 K | |
| Large | Large | 215x260 | 16.5 K | |
| X-Large | X-Large | 260x260 | 20 K |
- Can be 3rd Party Served
- Collapsed Size = 300x50 - 10K max - Must contain tap to expand CTA
- Expanded Size = 300x250 - 50K max - Must have a close button in the top right corner
- Expanding ads must be click/tap to expand - NO AUTO EXPANSION
- Video Specs: Banner should click thru, launch the phone's video player & call the video from the rich media vendor's server in a browser webkit.
- Final tag needed 5 business days before launch
NOTE: If People.com will be serving this ad please provide 300x50 & 300x250 layered psds and fonts that adhere to the above specs. FINAL, TO-SPEC ASSETS DUE 15 BUSINESS DAYS PRIOR TO LAUNCH.
Mobile Pushdown Ads:
- Can be 3rd Party Served
- Collapsed Size = 300x50 - 10K max - Must contain tap to expand CTA
- Expanded Size = 300x250 - 50K max - Must have a close button in the top right corner
- Pushdown can auto expand for 8 seconds capped at once per user per day. If the 3rd party vendor can not cap expansion then auto expansion must be eliminated
- Video Specs: Banner should click thru, launch the phone's video player & call the video from the rich media vendor's server in a browser webkit.
- Final tag needed 5 business days before launch
NOTE: If People.com will be serving this ad please provide 300x50 & 300x250 layered psds and fonts that adhere to the above specs. FINAL, TO-SPEC ASSETS DUE 15 BUSINESS DAYS PRIOR TO LAUNCH.
Celebrity News Tracker App Specs - iPhone, Android & Windows
| Ad Product | Dimensions | Max File Size | Accepted Formats |
|---|---|---|---|
| Banner | 300x50 | 20 K | .jpg/.gif/3rd party |
NOTE: People.com will provide the client with a template which includes an Advertisement slug.
WAP Site Specs
| Max File Size |
|---|
| 100 K image for WAP |
| *Note: Upon request, People.com will work with the client to create and develop a brand mobile site (additional fees may apply). |
Approved Mobile Vendors
Please check our Approved Vendor Tab for the most current Certified Mobile Vendors.
