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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Standard Ad Specs

Ad Product Dimensions File Size Format
300x250 (Lrg Rectangle) 300x250 initial load: 40k
polite load: 100k
.swf/.jpg/.gif/3rd party
728x90 (Banner) 728x90
300x600 (Half Page) 300x600
970x250 (Horizontal Billboard) 970x250 initial load: 60k
polite load: 100k
600x60 (Sponsored Tip) 600x60 30k max
616x75 616x75 40k max
300x100 300x100 30k max
88x31 (Logo) 88x31 10k max site served static .jpg/.gif/3rd party
(no HTML, javascript)
Must have a transparent background

Rich Media Ad Specs

Ad Product Dimensions File Size Format
max expansion: 728x270 Downward initial load: 40k
polite load: 100k
3rd party served only
max expansion: 500x500 left
max expansion: 500x600 left initial load: 60k
polite load: 100k

General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT ACCEPTED or BILLABLE.

Animation User Interaction Expandable Ads Audio/Video Border Backup Files Flash "clickTag" Specs

In order for to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button Add the ActionScript to the button Flash files with multiple clickable areas
NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:


All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary. accepts only 300x250 newsletter creative, except for the Weekly Tips and Daily Finds newsletters, which accept both (two) 728x90 and (one) 300x250 newsletter creatives.

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.