SI.com

Standard Ad Specs

Ad Product	Dimensions	File Size	Format
728x90	728x90	initial load:40k polite load: 100k	.swf/.jpg/.gif/3rd party
160x600	160x600
300x250	300x250
300x600 (Half Page)	300x600
970x90 (Half Page)	970x90
RoadBlock Logo	238x90	40k	Site served .jpg or.gif only
Promo tile	238x90	20k	100x70 jpg/gif + headline: 25 characters body: 50 characters
Sponsored Link	310x70
Photo Gallery/ Video Spon. Logo	200x60	20k	Site served .jpg or.gif only

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Rich Media Ad Specs

Ad Product	Dimensions	File Size	Format
728x90 (Expandable)	max expanded: 728x270 downward only	initial load: 40k polite load: 100k	3rd party served only
160x600 (Expandable)	max expansion: 320x600 leftward
300x250 (Expandable)	max expansion:500x500 leftward
300x600 (Expandable)	max expansion: 500x600 leftward must be CLICK TO EXPAND only
300x1050	300x1050 No expansion	initial load: 60k polite load: 110k	3rd party served only

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General Standard/Rich Media Ad Product Specifications Tracking

• All Standard/Rich Media ad products listed above support:
  3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
  3rd Party click tracking via click command URLs

Animation

• Animation is not to exceed 30 seconds except in special circumstances upon site approval
• FPS should not exceed 24 fps

User Interaction

• Any floating overlay or expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the floating, overlay or expanding element immediately.
• "Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.

Expandable Ads

• Max number of panels: (4) at 100k max for each panel
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

Backup Files

• All Third Party Tags must have backup files (gif, jpg or png).
• If site served flash files, backup files (gif,jpg or png) are mandatory.

Flash "clickTag" Specs

In order for SI.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

• Transparent Button object layered on top of clickable area
• Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
• Target window is set to "_blank"
• Variables is set to "Don't send"
• Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file

Here is what the coding will look like when you are done:

	on (release)						
	{	 						
	getURL(_level0.clickTag, "_blank");						
	}
	

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

• clickTag (clickable area A)

	on (release)						
	{ 						
	getURL(_level0.clickTag, "_blank");						
	}
	

• clickTag (clickable area B)

	on (release)						
	{ 						
	getURL(_level0.clickTag1, "_blank");						
	}
	

• clickTag (clickable area C)

	on (release)						
	{ 						
	getURL(_level0.clickTag2, "_blank");						
	}
	

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5

Newsletters

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

SI.com accepts 728x90 and 300x250 newsletter creative only

• Static .jpg/ or .gif/ only
• Active clickthrough URL must accompany submission of static creative files/tags in .txt/.xls file