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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
SI.com

SI.com

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 728x90 initial load:40k
polite load: 100k
.swf/.jpg/.gif/3rd party
300x250 300x250
300x600 300x600
620x620 620x620
900x500 900x500
970x90 970x90
970x250 970x250
MMQB Logo 180x120 20k
Photo Gallery/ Video Spon. Logo 120x60 Site served .jpg or.gif only


Rich Media Ad Specs

Ad Product Dimensions File Size Format
728x90
(Expandable)
max expanded: 728x270 downward only initial load: 40k
polite load: 100k
3rd party served only
300x250
(Expandable)
max expansion:500x500 leftward
300x600
(Expandable)
max expansion: 500x600 leftward
must be CLICK TO EXPAND only
300x1050 300x1050
No expansion
initial load: 60k
polite load: 110k
3rd party served only


General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT ACCEPTED or BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Backup Files Flash "clickTag" Specs

In order for SI.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted


HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5


Newsletters

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

SI.com accepts 728x90 and 300x250 newsletter creative only

NOTE: 3rd party impression tracking pixels and click trackers are not accepted for newsletters.