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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 728x90 initial load:40k
polite load: 100k
.swf/.jpg/.gif/3rd party
300x250 300x250
970x90 970x90
900x500 900x500 initial load:60k
polite load: 110k
300x600 300x600
970x250 970x250
620x620 620x620
MMQB Logo 180x120 20k 3rd party/site served flash or static only
Photo Gallery/ Video Spon. Logo 120x60
Logo 300x140 40k

Rich Media Ad Specs

Technical Guide to Expandable Ads
Ad Product Dimensions File Size Format
max expanded: 728x270 downward only initial load: 40k
polite load: 100k
3rd party served only
max expansion:500x500 auto detect
max expansion: 500x600 auto detect
must be CLICK TO EXPAND only
initial load: 60k
polite load: 110k
3rd party served only
300x1050 300x1050
No expansion

General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT ACCEPTED or BILLABLE.

Animation User Interaction Expandable Ads Audio/Video Backup Files Flash "clickTag" Specs

In order for to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:


All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary. accepts 728x90 and 300x250 newsletter creative only

NOTE: 3rd party impression tracking pixels and click trackers are not accepted for newsletters.