SI.com

All assets should be provided within spec and received by the Ad Ops team no later than (5) days prior to launch to ensure a smooth launch process.

(2) Business Days - following reciept of creative within spec

• Flash (.swf), Preroll Video ads (.flv) or static images (.jpg/.gif/.png)
• 3rd Party Redirects, HTML
• Text/image links

(5) Business Days - following reciept of creative within spec

** Rich Media is defined as any advertisement with which users can interact in a web page format. These advertisements can be used either singularly or in combination with various technologies, including but not limited to sound, video, or Flash, and with programming languages such as Java, Javascript, and DHTML. Some examples of these types of executions include but are not limited to:

• Expandable ad units
• In-banner video ad units
• "Talking/Synched" ads
• Floating ad units
• Transitional, Interstitial or Superstitial ad units

All Rich Media must be 3rd Party/Rich Media Vendor Served

Varies - see detail below

• Existing Custom Ad Products requires a (10) Business day turnaround, which includes gathering of assets, outsourcing to vendor, and QA.
• New Custom Ad Products with unique functionality and ad coding on the site will be handled by Ad Tech. Specialized units will be spec'd out, outsourced to the appropriate third-party vendor, and fully tested before it is approved and can be available for sales. Turnaround will be evaluated on a case by case basis with a minimum of (3) weeks to build and test.