SI.com

Standard Mobile Ad Specs

Ad Placement	Creative Size	Max File Size	Details	Format
Article Banner	320x50	15k	up to 50 Characters	.swf/.jpg/.gif/3rd party
Gallery Interstitial	260x260	20k	N/A

Mobile Expandable Ads

• Can be 3rd Party Served
• Collapsed Size = 320x50 – 15K max – Must contain tap to expand CTA
• Expanded Size = 320x250 – 50K max – Must have a close button in the top right corner
• Expanding ads must be click/tap to expand – NO AUTO EXPANSION
• Video Specs: Banner should click thru, launch the phone's video player & call the video from the rich media vendor's server in a browser webkit.
• Final tag needed 5 business days before launch

Mobile Pushdown Ads

• Can be 3rd Party Served
• Collapsed Size = 320x50 – 15K max – Must contain tap to expand CTA
• Expanded Size = 320x250 – 50K max – Must have a close button in the top right corner
• Pushdown can auto expand for 8 seconds capped at once per user per day. If the 3rd party vendor cannot cap expansion then auto expansion must be eliminated
• Video Specs: Banner should click thru, launch the phone's video player & call the video from the rich media vendor's server in a browser webkit
• Final tag needed 5 business days before launch

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5