SIKids.com

The Peelback ad unit will render as an over-the-page floater in the top-right corner. This unit is rendered to the page in its collapsed state and upon user interaction "folds-open" to reveal the full advertiser messaging and ad content. This unit must be third party served. If a third party vendor is needed, SIKids.com recommends Unicast for these types of units. As such, SIKids.com will work with the third party vendor to build this unit for our advertisers.

• Peelback ad unit must be 3rd party ad served
• Frequency capped at 1 Peelback per user per 24 hours
• Initial collapsed state: 150x113 at 20k max
• Expanded state: 675x508 at 100k max
• Expansion must be user initiated and follow the "same-in, same-out" rule:
  • Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE instructions (X CLOSE button if click) in Arial/ALL CAPS/11px/Bold font
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• May include video functionality, click here for Unicast accepted formats and delivery information.

The SIKids.com Site Skin ad unit is served to either side of our content within the SIKids.com page "gutters." This unit is available on the SIKids.com homepage and TV Watch pages. This unit is built and served by Unicast. As such, SIKids.com will work with Unicast to build this unit for our advertisers.

1280x900 Static Skin Wallpaper background image, respecting SI Kid's site width of 1000 pixels wide. The wallpaper can extend beyond 1280; however, to ensure users with a 1280 wide display width can view the content, be sure the brand and messaging do not exceed 1280 wide.

• Dimensions: 1280x900
• Format: .jpeg/.gif/Layered .psd
• File Size: 70KB

• Dimensions: 135x600
• Format: Source .fla, Exported .swf (Flash 8, Action Script 2.0 enabled)
• File Size: 50KB
• WMode: Typically set to transparent to allow design elements from static wallpaper to shine through.