StyleFind.com
Standard Ad Specs
| Ad Product | Dimensions | File Size | Format |
|---|---|---|---|
| 234x60 (Half Banner) | 234 wide x 60 tall | 40k Max | .swf/.jpg/.gif/3rd party tag |
| 300x250 (Medium Rectangle) | 300 wide x 250 tall | ||
| 336x280 (Large Rectangle) | 336 wide x 280 tall | ||
| 300x600 (Half Page) | 300 wide x 600 tall | ||
| 336x700 (Tower Ad) | 336 wide x 700 tall | 60k Max | |
| 1000x300 (Large Banner) | 1000 wide x 300 tall |
Rich Media Ad Specs
| Ad Product | Max Expansion Size | File Size | Format |
|---|---|---|---|
| 300x250 (Medium Rectangle) | 500x500 max(leftward & downward) | initial load: 40k polite load: 100k |
3rd party tag(approved vendors only) |
| 336x280 (Large Rectangle) | |||
| 300x600 (Half Page) | 500x600 max (leftward) | 336x700 (Tower Ad) | No Expansion | initial load: 60k polite load: 100k |
| 1000x300 (Large Banner) |
General Standard/Rich Media Ad Product Specifications Tracking
-
All Standard/Rich Media ad products listed above support:
3rd Party 1x1 impression tracking (Not including Newsletter Ad Placements)
3rd Party click tracking via click command URLs
Flash/Rich Media Specifics
- Frame Rate must be 24 frames per second maximum to avoid high CPU usage.
- Wmode must be set to transparent or opaque NEVER window to avoid layering issues.
- Z-index for Rich Media units must be set by default between 999999 and 1000000 to ensure that units expand over site content.
- Must include a default gif/jpeg image for visitors with no Flash or Javascript.
- Animation is not to exceed 30 seconds except in special circumstances upon site approval.
- Looping is allowed as long as it ends within the 30 second max animation time limit.
- Maximum Frames Per Second (FPS): 24 - includes both site served flash files and 3rd party served flash files
- Any floating overlay or expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the floating, overlay or expanding element immediately.
- Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse. "Same in-Same out"
- Expanded panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted).
- If additional file weight is needed outside of the maximum initial and polite loads, four (4) additional user-initiated panels at 100k max each are allowed.
- All audio must be user-initiated on click
- Video can be host initiated. May only download/stream 1.2mb maximum politely. Maximum in-banner video duration is :30 seconds
- Must contain stop, pause, play and audio control buttons.
- All ad units must have a 1 pixel border surrounding entire creative.
- Advertiser creative cannot feature content, quotes, or personalities from competitive publications or websites including but not limited to Vogue, Elle, Harper's Bazaar, Vanity Fair, W, Cosmopolitan, Glamour, Marie Claire, Allure, Lucky, Style.com, Glam.com, RealBeauty.com and TotalBeauty.com. StyleFind.com reserves the right to approve all creative.
Flash "clickTag" AS2 Specs
In order for StyleFind.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.
- Transparent Button object layered on top of clickable area
- Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
- Target window is set to "_blank"
- Variables is set to "Don't send"
- Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file
Here is what the coding will look like when you are done:
on (release)
{
getURL(_level0.clickTag, "_blank");
}
For flash files with multiple clickable areas, we accept multiple clickTags as follows:
- clickTag (clickable area A)
on (release)
{
getURL(_level0.clickTag, "_blank");
}
on (release)
{
getURL(_level0.clickTag1, "_blank");
}
on (release)
{
getURL(_level0.clickTag2, "_blank");
}
Hard coded clickthrough URLs will not be accepted
Flash "clickTag" AS3 Specs Create the button
- Transparent Button object layered on top of clickable area
- Convert Button to symbol. In the properties panel, assign the button an instance name (such as "myButton"), which will be referenced in the ActionScript.
- Create a new layer, select the first keyframe in the layer and activate the Actions panel.
- Copy and paste the code below. This defines the on click function. This function will be called upon once your button is clicked:
function onButtonClick(evt:MouseEvent):void{
if (root.loaderInfo.parameters.clickTag.substr(0,5)=="http:" ||
root.loaderInfo.parameters.clickTag.substr(0,6)=="https:" ){
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag),"_blank");
}
}
myButton.addEventListener(MouseEvent.CLICK, onButtonClick);Flash files with multiple clickable areas
- Fucntions:
function onButtonClick1(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag), '_blank');
}
function onButtonClick2(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag2), '_blank');
}
function onButtonClick3(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag3), '_blank');
}
function onButtonClick4(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag4), '_blank');
}
function onButtonClick5(evt:MouseEvent):void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTag5), '_blank');
}
button.addEventListener(MouseEvent.CLICK, onButtonClick1); button2.addEventListener(MouseEvent.CLICK, onButtonClick2); button3.addEventListener(MouseEvent.CLICK, onButtonClick3); button4.addEventListener(MouseEvent.CLICK, onButtonClick4); button5.addEventListener(MouseEvent.CLICK, onButtonClick5);
Hard coded clickthrough URLs will not be accepted
Newsletters
All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.
- Static .jpg/.gif/3rd party hosted simple redirect to static .jpg/.gif ONLY (NO HTML or Javascript mark up allowed)
- Active clickthrough URL/click command must accompany submission of static creative files/tags in .txt/.xls file








