ThisOldHouse.com

As a ThisOldHouse.com user navigates from page-to-page, the full page interstitial ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the ThisOldHouse.com website. This unit is built and served by Unicast. As such, ThisOldHouse.com will work with Unicast to build this unit for our advertisers.

• 640x480-900x500 Static image as .jpg/.gif and/or Flash (.swf) file, source (.fla) file and fonts used
• 1x1 and/or click trackers you wish to use
• May include video functionality, click here for Unicast accepted formats and delivery information.

• Full Page Interstitial ad unit must be 3rd party ad served
• Frequency capped at 1 Transitional per user per 24 hours
• Interstitial ad unit creative must be under 100k (streaming video can be an additional 1MB max)
• Video/animation duration is capped at (15) seconds max and can be host initiated
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• All assets must be sent to Unicast to thier specifications (10) business days prior to launch

This unit is an OPA standardized ad placement that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. The OPA Pushdown unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning. If This Old House will be facilitating the build, 10 days are required for building, testing and approvals. All pushdown creatives require edit approval.

• 970x66 & 970x418 .swf
• 970x66 & 970x418 .fla
• all fonts
• any backup images
• landing URL or click command and 1x1 tracking pixel

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 40k initial load max, 100k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

The ThisOldHouse.com Photo Gallery ad unit is a rich media ad format which serves thisoldhouse.com users as they navigate our photo galleries. This unit can range from 300x250 to 750x400 in dimension and can accept all advertising formats currently approved to run on ThisOldHouse.com, but may not be contain expanding panels. All rich media must be 3rd party ad served, however .swf and static images for the Photo Gallery ad unit may be site served.

• 300x250
• 750x400

• 40k initial load max
• 100k subsequent load max
• 1.2MB streaming video max
• 4 Panels max @ 80k per panel (subsequent/polite load only)

• :15 animation — 1 loop maximum
• Video: auto start accepted — auto start "on focus" recommended, :15 seconds max duration

• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Can be site served (.swf, gif. or .jpg) or 3rd party Rich Media vendor served