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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Ad Specs
Ad Product Dimensions Ad Expand Direction & Area File Size Format
300x250 (Medium Rectangle) 300x250 Left
HTML5: Initial-200k, Polite-2mb;
Other: Initial-40k, Polite-100k
HTML5 (Third Party Preferred), GIF, JPG, PNG, SWF (not recommended), Third Party;
Rich Media: Third Party Only
728x90 (Leaderboard) 728x90 Down
300x600 300x600 Left
HTML5: Initial-200k, Polite-2mb;
Other: Initial-60k, Polite-110k
970x66 970x66
970x90 970x90
970x250 (Billboard) 970x250
970x418 970x418
900x500 900x500
88x31 (Logo) 88x31 20k GIF, JPG, PNG
No Rich Media

General Specs Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.

Animation User Interaction Expandable Ads Audio/Video Border Backup Files HTML5 Ad Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. HTML5 Third Party tags are preferred. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site, but can carry a heavier weight size specified above. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Flash (not recommended, HTML5 preferred)

Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)


All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.