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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
Time.com

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal

Time.com

Standard Ad Specs

Ad Product Dimensions File Size Format
728x90 (Leaderboard) 728x90 initial load: 40k
polite load: 100k
.swf/.jpg/.gif/3rd party
970x418 Horizontal Billboard 970x418
956x825 956x825
600x258 (Entertainment Carousel) 600x258
728x200 728x200
450x375 (Gallery Interstitial) 450x375
900x500 (Full Screen Gallery Interstitial) 900x500
468x648 (Rectangle) 468x648
468x900 Vertical Billboard 468x900
300x250 (Rectangle) 300x250
336x280 (Rectangle) 336x280
300x600
(Half Page ROS Article Pages)
300x600
336x850
(Half Page ROS Article Pages)
336x850
300x100
(Homepage Fixed Ad Unit)
300x100 20k
Homepage Marketplace 88x31 Logo &
30 Character Max
Text Link
5k max site served static .jpg/.gif/3rd party
(no HTML, javascript)

Rich Media Ad Specs

Ad Product Dimensions File Size Format
728x90
(Expandable)
max expansion: 728x270 downward initial load: 40k
polite load: 100k
3rd party served only
300x250
(Expandable)
max expansion: 500x500 leftward
336x280
(Expandable)
250x250
(Expandable)
300x600
(Expandable)
max expansion: 500x850 leftward
336x850
(Expandable)

General Standard/Rich Media Ad Product Specifications Tracking

NOTE: 4th Party 1x1 impression tracking is NOT ACCEPTED or BILLABLE.


Animation User Interaction Expandable Ads Audio/Video Border Backup Files Floating/Overlay enabled Ads Flash "clickTag" Specs

In order for Time.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

Here is what the coding will look like when you are done:

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

Flash "clickTag" AS3 Specs Create the button Add the ActionScript to the button Flash files with multiple clickable areas
NOTE: Up to five (5) clickable areas maximum

NOTE: clickTag is case sensitive
Hard coded clickthrough URLs will not be accepted

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5


Newsletters

All Time Inc Digital properties which distribute newsletters adhere to the same general ad product specifications - although specific ad size may vary.

NOTE: 3rd party impression tracking pixels are not accepted for newsletters.