Time.com

This pushdown is an OPA standardized ad unit that automatically expands downward pushing the site content down with it, expanding creative opportunities and capturing audience attention. The Pushdown unit then auto collapses into a persistent ad on the page which can be expanded by our users for additional information and functionality. This OPA unit is 970x66 in its collapsed state and 970x418 expanded. This unit can be third party served and requires a 5 day turnaround time for testing and positioning. All pushdown creatives require edit approval.

• 970x66 & 970x418 .swf
• 970x66 & 970x418 .fla
• all fonts
• any backup images
• landing URL or click command and 1x1 tracking pixel

• Dimensions: Collapsed State: 970x66, Expanded State: 970x418
• File Size: 60k initial load max, 110k subsequent load max
• Expansion: Auto expansion frequency capped at 1 per user per day, subsequent expansions must be user initiated on click
• Duration: 8 seconds on frequency capped auto expansion, 30 seconds max for subsequent user initiated expansions
• May include video functionality
• Must contain a clearly defined Expand & Close click button - user initiated expansion on rollover not allowed
• The ad must collapse if the user clicks the close button OR if the user does not interact with the user initated expanded ad for 8 seconds.
• Frame Labels: The main timeline should contain the (3) three frame labels below to control the behavior as follows:

prompt
• When the ad reaches its minimum height of 66 pixels, the playback head will display this frame label
  
• This frame label should contain the collapsed 970x66 portion of the ad
expanding
• While the pushdown ad is expanding and pushing page elements downwards, the playback head will display this frame label
  
• This frame label should contain static imagery for when the ad expands
animate
• Once the ad has completed expanding and reaches the max height of 418 pixels, the playback head will display this frame label
  
• This frame label should contain all animation for the expanded pushdown

The Time.com sponsored package includes a logo, customized tab, and an XXL ad that can house creative executions of the advertiser's choosing.

• Logo:
• Dimensions: 120x90
• Format: .jpg, .gif, .swf or 3rd Party Tag
• File Size: 20K
• Non-expandable>
• Sponsor Tab:
• Text with 24 characters
• Background Color (Style Sheets acceptable)
• XXL Ad
• Dimensions: 956x825
• Format: .jpg, .gif, .swf, or 3rd Party Tag
• File Size Initial Load 40K & Polite Load 100K
• Non-expandable
• Video: If the Ad contains video please include; Play/Pause, Audio On/Off, Optional: Replay, Rewind, Stop
• Duration: All animation must cease after 15 seconds

The Time.com Site Skin is a Premium Rich media Feauture which provides an extensive array of skinning effects allowing advertisers to create immersive branding experiences. Time.com offers skinning alongside exclusive sponsorships, site features, or edit specials. Skins appear in the east and west gutters of the page. Additionally, advertisers can leverage gutter skinning alongside Channel Main Page Roadblocks and based on site approval, Homepage Roadblocks. Skins can be served out of a standalone placement of can run in conjunction with an existing ad placement on the webpage. This unit is built and served by Unicast. Please send assets built to the specifications below.

1280x900 Static Skin Wallpaper background image, respecting Time's site width of 995 pixels wide, which should include a 10px margin on the 'east' and 'west' sides of the image. The wallpaper can extend beyond 1280; however, to ensure users with a 1280 wide display width can view the content, be sure the brand and messaging do not exceed 1280 wide.

• Dimensions: 1280x900
• Format: .jpeg/.gif/Layered .psd
• File Size: 70KB

• Dimensions: 135x600
• Format: Source .fla, Exported .swf (Flash 8, Action Script 2.0 enabled)
• File Size: 50KB
• WMode: Typically set to transparent to allow design elements from static wallpaper to shine through.

The Peelback ad unit will render as an over-the-page floater in the top-right corner. This unit is rendered to the page in its collapsed state and upon user interaction "folds-open" to reveal the full advertiser messaging and ad content. This unit must be third party served. If a third party vendor is needed, Time.com recommends Unicast for these types of units. As such, Time.com will work with the third party vendor to build this unit for our advertisers.

• Peelback ad unit must be 3rd party ad served
• Frequency capped at 1 Peelback per user per 24 hours
• Initial collapsed state: 100x100 at 20k max
• Expanded state: 500x500 at 100k max
• Expansion must be user initiated and follow the "same-in, same-out" rule:
  • Expansion on mouse-over, requires collapse on mouse-off or Expansion on click, requires click to collapse
• Expanded panel should contain clearly labeled CLOSE instructions (X CLOSE button if click) in Arial/ALL CAPS/11px/Bold font
• Video/animation is allowed in either expanded or collapsed states
• All audio must be user initiated by click
• If video/audio is enabled, ad unit must contain play, pause and audio control buttons
• Max duration is (15) after user initiated expansion if no further user click interaction is detected
• May include video functionality, click here for Unicast accepted formats and delivery information.

As a TIME.com user navigates from page-to-page, the Video Transitional ad unit serves between pages as a full page ad. This full page ad will then timeout after a specified duration before revealing the TIME.com website. This unit is built and served by ShortTail. As such, TIME.com will work with ShortTail to build this unit for our advertisers from the assets listed below.

• Weight: Under 6MB
• Aspect Ratio: 16:9 (preferred) or 4:3
• Length: 15 seconds

• 1x1 (if 3rd Party Tracking is desired)
• Click Command or Landing URL

• 88x31 Logo: .GIF/.JPG - Under 10K

• Video Transistional ad unit must be 3rd party ad served by ShortTail
• Frequency capped at 1 Transitional per user per 24 hours
• Video duration is capped at (15) seconds max
• All assets must be sent to TIME.com to the above specifications (10) business days prior to launch