timeforkids.com

Standard Ad Specs

Ad Product	Dimensions	File Size	Format
728x90 (Leaderboard)	728x90	initial load: 40k polite load: 100k	.swf/.jpg/.gif/3rd party
160x600 (Skyscraper)	160x600
160x90	160x90	40k max	.swf/.jpg/.gif/3rd party No Rich Media

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Rich Media Ad Specs

Ad Product	Dimensions	File Size	Format
728x90 (Expandable)	max expansion: 728x270 Downward	initial load: 40k polite load: 100k	3rd party served only
160x600 (Expandable)	max expansion: 535x600 left

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General Standard/Rich Media Ad Product Specifications Tracking

• All Standard/Rich Media ad products listed above support:
  3rd Party 1x1 impression tracking
  3rd Party click tracking via click command URLs

Animation

• Animation is not to exceed 30 seconds
• Maximum Frames Per Second (FPS): 24 - includes both site served flash files and 3rd party served flash files

User Interaction

• Any expandable portion of the ad must contain a clearly visible 20x30 [x] CLOSE or SKIP button that allows the user to stop the animation and close the expanding element immediately.
• "Same in-Same out" Expansion on mouse-over requires collapse on mouse-off. Expansion on click requires click to collapse.

Expandable Ads

• Max number of panels: (4) at 80k max for each panel
• Expandable ad panels can at no time cover, impede or otherwise obscure site logo, or other in-page ad spaces (same advertiser exceptions permitted)

Audio/Video

• All audio must be user-initiated on click
• Video can be host initiated. May only download/stream 1mb maximum politely. Maximum in-banner video duration is :30 seconds
• Must contain stop, pause, play and audio control buttons

Border

• All ad units must have a 1 pixel border surrounding entire creative.

Backup Files

• All Third Party Tags must have backup files (gif, jpg or png).
• If site served flash files, backup files (gif,jpg or png) are mandatory.

Flash "clickTag" Specs

In order for timeforkids.com to properly track and report clicks with site served flash ads, please ensure all ads have the clickTag properly implemented. Adobe/Macromedia currently recommends a "clickTag" method to track clicks for flash ads. This method uses variables to pass the click tracking string and URL into the Flash creative movies. As a result, the only text in the URL box is _level0.clickTag (underscore level ZERO period clickTag). _level0. (underscore level zero period) is included for "pathing" purposes to ensure that Flash can properly locate the variable.

• Transparent Button object layered on top of clickable area
• Button clickthrough URL: _level0.clickTag (underscore level ZERO period clickTag)
• Target window is set to "_blank"
• Variables is set to "Don't send"
• Active Clickthrough URLs must accompany submission of flash files in .txt/.xls file

Here is what the coding will look like when you are done:

	on (release)						
	{	 						
	getURL(_level0.clickTag, "_blank");						
	}
	

For flash files with multiple clickable areas, we accept multiple clickTags as follows:

• clickTag (clickable area A)

	on (release)						
	{ 						
	getURL(_level0.clickTag, "_blank");						
	}
	

• clickTag (clickable area B)

	on (release)						
	{ 						
	getURL(_level0.clickTag1, "_blank");						
	}
	

• clickTag (clickable area C)

	on (release)						
	{ 						
	getURL(_level0.clickTag2, "_blank");						
	}
	

HTML5 Specs

HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.

Please review the following urls for a current list of HTML5 enabled browsers:

http://html5readiness.com/
or
http://caniuse.com/#cats=HTML5