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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
TimeForKids.com

IAB Universal Ad Package Compliance Seal
IAB Rich Media Creative Compliance Seal
IAB Digital Video Ad Format Compliance Seal

timeforkids.com

Ad Specs
Ad Product Dimensions Ad Expand Direction & Area File Size Format
728x90 (Leaderboard) 728x90 Down
728x270
HTML5: Initial-200k, Polite-2mb;
Other: Initial-40k, Polite-100k
HTML5 (Third Party Only), GIF, JPG, PNG, SWF (not recommended), Third Party;
Rich Media: Third Party Only
160x600 160x600 Left
535x600
160x90 160x90

General Specs Tracking

NOTE: 4th Party 1x1 impression tracking is NOT BILLABLE.

Animation User Interaction Expandable Ads Audio/Video Border Backup Files HTML5 Ad Specs HTML5 is accepted by Time Inc. and will work correctly within HTML5 enabled browsers and environments. HTML5 Third Party tags are required. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their browser is already capable of handling most code written in HTML5. If a user's browser is not updated, backup images will display instead of the HTML5 creative. HTML5 creative should follow the same advertising specifications as other Standard and Rich Media creative developed for each site, but can carry a heavier weight size specified above. As with other rich media, HTML5 will require testing and approval 10 business days prior to launch.


Flash (not recommended, HTML5 preferred)

Flash is accepted on Time Inc. sites, however, due to browser setting updates from Google Chrome, Mozilla Firefox and Apple Safari, Flash display ad capabilities are limited when displayed on web pages. You can convert the Flash file into HTML5 on your own using this Google Swiffy Tool.

Flash swf file export version 10 (or below) / Action Script 3.0 format (or earlier)