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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
Specifications

Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


AD SIZES

NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.

Mechanicals


MECHANICAL SPECIFICATIONS

Ad Size Bleed Live / Safety Trim
Page 8 1/8” x 10 3/4” 7” x 10” 7 7/8” x 10 1/2”
Spread 16” x 10.75” 15” x 10” 15 3/4” x 10 1/2”
1/2 Page Vertical 4 1/8” x 10 3/4” 3 3/8” x 10” 3 7/8” x 10 1/2”
1/3 Page Vertical (One Column) 3” x 10 3/4” 2 1/8” x 10” 2 3/4” x 10 1/2”
2/3 Page Vertical (Two Columns) 5 1/4” x 10 3/4” 4 1/4” x 10” 5” x 10 1/2”
1/2 Page Horizontal 8 1/8” x 5 1/4” 7” x 4 1/2” 7 7/8” x 5”
1/2 Spread Horizontal 16” x 5 1/4” 15” x 4 1/2” 15 3/4” x 5”
1/3 Page Horizontal 8 1/8” x 3 7/8” 7” x 3 1/8” 7 7/8” x 3 5/8”
1/3 Spread Horizontal 16” x 3 7/8” 15” x 3 1/8” 15 3/4” x 3 5/8”
1/3 Square 5 1/4” x 5 1/4” 4 5/8” x 4 5/8” 5” x 5”
1/5 Page Horizontal 5 3/4” x 3” 4 3/4” x 2 1/4” 5 1/2” x 2 3/4”


Please note when designing an ad with the expectation of an equal border on all sides, there is a 1/16” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”.


ISSUE & CONTACT

Contact Info

Contact Email
EW Ad Production TI-PR-EWADPROD@timeinc.com

ISSUES 2016

Issue / Edition Ad Close
01/08/16 First Look 12/14/15
01/22/16 American Crime/Winter TV Preview_2016 12/28/15
01/29/16 Oscar Nominations/Grammy Insider_2016 01/04/16
02/12/16 Beyond Beautiful_2016 01/18/16
03/04/16 02/08/16
03/11/16 Oscar Winners & Losers_2016 02/15/16
03/25/16 02/29/16
04/01/16 03/07/16
04/15/16 03/21/16
04/22/16 Summer Movie Preview_2016 03/28/16
05/06/16 Mother's Day Gift Guide_2016 04/11/16
05/13/16 04/18/16
05/20/16 Summer Music Preview_2016 04/25/16
05/27/16 05/02/16
06/03/16 Your Summer Must List_2016 05/09/16
06/17/16 Hot Summer TV_2016 05/23/16
06/24/16 LGBT_2016 05/30/16
07/01/16 06/06/16
07/15/16 06/20/16
07/22/16 Comic Con_2016 06/27/16
08/05/16 Comic Con Wrap Up_2016 07/11/16
08/12/16 07/18/16
08/19/16 Fall Movie Preview_2016 07/25/16
09/02/16 08/08/16
09/09/16 Fall Music_2016 08/15/16
09/16/16 Fall TV Preview (Perfect Bound)_2016 08/22/16
09/30/16 09/05/16
10/07/16 09/12/16
10/14/16 09/19/16
10/21/16 Superheroes 09/26/16
11/04/16 Holiday Movie Preview 10/10/16
11/11/16 First Lok Beaurty and the Beast 10/17/16
11/18/16 10/24/16
11/25/16 10/31/16
12/02/16 Holiday Gift Guide 11/07/16
12/09/16 11/14/16
12/16/16 Year-End/Best and Worst_2016 (Saddle-Book) 11/21/16
12/30/16 First Look 12/20/16

ISSUES 2017

Cycle Key code Explanation
NAT National
REG Regional
SEL Selective
MNI Supplied MNIs
A/B A/B Split


FILE PREPARATION

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety
Note: Special consideration MUST be taken if you are designing an ad with a varnish or Scented area. Please CLICK HERE to Download a Spec. PDF for how to create the Ad.

Creating PDF/X-1a File

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

ENTERTAINMENT WEEKLY magazine is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.

For your internal approvals please follow these guidlines:

1.If you own a Virtual Proofing System:

Virtual proofing, also known as monitor based softproof, is a process that does not require the use of hard proofs. The virtual proofing system must be a SWOP certified system and recently calibrated to the manufacturer's Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be communicated in the file as part of the information slug (please refer to direct2.time.com for instructions on downloading a sample slug). For a complete list of SWOP certified virtual proofing systems, please visit www.swop.org.

2. If you DO NOT own a Virtual Proofing System:

If you opt to use a hard proofing system, please calibrate your hard proofing device to TR005. The use of hard proofs is for internal approvals only. We no longer require hard proofs.

Paper Stock

Body Stock: 28#
Cover Stock: 60#

Binding

ENTERTAINMENT WEEKLY magazine is saddle-stitched.

SPOT Colors

Advertisements which include spot colors will be charged an additional production cost.

Titles with SHARED Specifications

TIME| People| Entertainment Weekly| Sports Illustrated