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Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Time Inc.
Specifications

Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


AD SIZES

NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.

Mechanicals


MECHANICAL SPECIFICATIONS

Ad Size Bleed Live / Safety Trim
Page 8.25” x 10.75” 7” x 10” 8” x 10.5”
Spread 16.25” x 10.75” 15” x 10” 16” x 10.5”
1/3 Page Vertical (One Column) 2.875” x 10.75” 2.125” x 10 2.625” x 10.5”
2/3 Page Vertical (Two Columns) 5.25” x 10.75” 4.25” x 10” 5” x 10.5”
1/2 Page Horizontal 8.25” x 5.375” 7.125” x 4.625” 8” x 5.125”
1/2 Spread Horizontal 16.25” x 5.375” 15.25” x 4.625” 16” x 5.125”
1/2 Page Vertical 4.125” x 10.75” 3.75” x 10” 3.875” x 10.5”
1/3 Square 5.25” x 5.25” 4.5” x 4.5” 5” x 5”
1/6 Vertical n/a 2.25” x 4.875” n/a
Checkerboard 4.1875” x 5.25” 3.3125” x 4.875” n/a
Digest 5.375” x 6.625” 4.625” x 5.875” 5.125” x 6.375”
Gutter safety is .25” on each side (.5” in total).


Please note when designing an ad with the expectation of an equal border on all sides, there is a 1/16” allowable tolerance in the trimming of our magazines. We require using a border with a minimum width of 3/8”.


ISSUE & CONTACT

Contact Email
Essence Ad Production TI-PR-ESSENCCEADPROD@timeinc.com


ISSUES 2017


FILE PREPARATION

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety
Note: Special consideration MUST be taken if you are designing an ad with a varnish or Scented area. Please CLICK HERE to Download a Spec. PDF for how to create the Ad.

Creating PDF/X-1a File

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

ESSENCE magazine is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.

Binding

ESSENCE magazine is perfect-bound.

Inserts