Print Preview

Click here to return to the normal view.
Direct2Time Print Ad Specifications Online Digital Ad Specifications Tablet Digital Ad Specifications Mobile Digital Ad Specifications Time Inc.
Specifications

Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.


AD SIZES

NOTE: Diagrams are not to scale, also not all sizes are available. Please refer to the mechanical specifications below to see which are available.

Mechanicals


MECHANICAL SPECIFICATIONS

Specifications changed effective with the March 2013 issue. Please make sure to update any templates that you have to the new specifications below.

Mechanical specifications effective with the March 2013 issue.
Ad Size Bleed Non-Bleed Safety/Live Trim
Page 8.25” x 11.125” 7.5” x 10.375” 7.5” x 10.375” 8” x 10.875”
Spread 16.25” x 11.125” 15.5” x 10.375” 15.5” x 10.375” 16” x 10.875
1/3 Page Vertical (One Column) 2.875” x 11.125” 2.125” x 10.375” 2.125” x 10.375” 2.625” x 10.875”
2/3 Page Vertical (Two Columns) 5.25” x 11.125” 4.5” x 10.375” 4.5” x 10.375” 5” x 10.875”
1/2 Page Horizontal 8.25” x 5.5” 7.5” x 4.75” 7.5” x 4.75” 8” x 5.25”
1/2 Spread Horizontal 16.25” x 5.5” 15.5” x 4.75” 15.5” x 4.75” 16” x 5.25”


ISSUE & CONTACT

Contact Phone Number
Franklin Abreu 212-522-4650


2014 Issue dates

INSTYLE : 2014
Issue/Edition Ad Close
January10/21/13
February11/18/13
March12/16/13
April1/20/14
Hair Special2/10/14
May2/24/14
June3/24/14
July4/21/14
August5/19/14
Makeover/Beauty Special6/9/14
September6/27/14
October7/28/14
November8/25/14
December9/22/14

2015 Issue dates
INSTYLE : 2015
Issue/Edition Ad Close
January_201510/20/14
February_201511/17/14
March_201512/22/14
April_20151/26/15
May_20152/23/15
June_20153/23/15
July_20155/20/15
August_20155/18/15
September_20156/26/15
October_20157/27/15
November_20158/24/15
December_20159/21/15


FILE PREPARATION

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety Creating PDF/X-1a File

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

INSTYLE magazine is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.

For your internal approvals please follow these guidlines:

1.If you own a Virtual Proofing System:

Virtual proofing, also known as monitor based softproof, is a process that does not require the use of hard proofs. The virtual proofing system must be a SWOP certified system and recently calibrated to the manufacturer's Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be communicated in the file as part of the information slug (please refer to direct2.time.com for instructions on downloading a sample slug). For a complete list of SWOP certified virtual proofing systems, please visit www.swop.org.

2. If you DO NOT own a Virtual Proofing System:

If you opt to use a hard proofing system, please calibrate your hard proofing device to TR005. The use of hard proofs is for internal approvals only. We no longer require hard proofs.

Binding

INSTYLE magazine is perfect-bound.

Type Size Requirements Copy Split Materials Requirements

For advertisements with copy splits, a separate four-color file is required for each copy split.