Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.

AD SIZES

MECHANICAL SPECIFICATIONS

Ad Size	Bleed	Non-Bleed	Saftey/Live	Trim
Page	9” x 11.125”	8.25” x 10.375”	8.25” x 10.375”	8.75” x 10.875”
Spread	17.75” x 11.125”	17” x 10.375”	17” x 10.375”	17.5” x 10.875
1/3 Page Vertical (One Column)	3.125” x 11.125”	2.375” x 10.375”	2.375” x 10.375”	2.875” x 10.875”
2/3 Page Vertical (Two Columns)	5.875” x 11.125”	5.125” x 10.375”	5.125” x 10.375”	5.625” x 10.875”
1/2 Page Horizontal	9” x 5.5”	8.25” x 4.75”	8.25” x 4.75”	8.75” x 5.25”
1/2 Spread Horizontal	17.75” x 5.5”	17” x 4.75”	17” x 4.75”	17.5” x 5.25”

ISSUE & CONTACT

INSTYLE : 2010
Issue/Edition	Ad Close	Contact	Phone Number
January	26-Oct	Catherine Lee	212-522-6159
February	23-Nov	Catherine Lee	212-522-6159
March	21-Dec	Catherine Lee	212-522-6159
April	19-Jan	Catherine Lee	212-522-6159
May	22-Feb	Catherine Lee	212-522-6159
TBD Special #1-Spring Special	8-Mar	Jackie Valencia	212-522-8818
June	29-Mar	Catherine Lee	212-522-6159
July	26-Apr	Catherine Lee	212-522-6159
August	17-May	Catherine Lee	212-522-6159
Makeover Special	1-Jun	Jackie Valencia	212-522-8818
September	21-Jun	Catherine Lee	212-522-6159
October	26-Jul	Catherine Lee	212-522-6159
November	23-Aug	Catherine Lee	212-522-6159
December	20-Sept	Catherine Lee	212-522-6159

FILE PREPARATION

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images

• All high-resolution images must be included. Do not embed OPI information in files.
• Images are required to be SWOP TR 005 compliant.
• CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK.
• Minimum resolution of 200 dpi.
• Screening set at 133 lpi.
• Apply image trapping as needed.
• Do not nest EPS files within other EPS files.
• Save images in TIFF or EPS format, with no ICC profiles embedded.

Fonts

• Only use Type 1 or TrueType fonts.
• Text containing thin lines, serifs, or small lettering should be restricted to one color.
• Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues.
• Surpinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Dimensions

• Maximum dimensions for file, inclusive of all marks, color bars and agency information
  Single Page: 11” wide x 17” high
  Spread Page: 22” wide x 17” high

Marks & Positioning

• Include standard Trim, Bleed & Center marks for ALL separations placed .5” outside Trim area.
• Include a 6mm CMYK strip (included in Time Inc. - Advertiser Kit) with the following values:
  5% Cyan 25% Magenta 20% Yellow 100% Black
• File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.

Safety

• For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
• For Spread Ads, all live content should be kept at least .25” from gutter for each side.
• For safety information on Partial Ads, please refer to the MECHANICAL SPECIFICATIONS chart above.

Creating PDF/X-1a File

• To create an acceptable PDF/X-1a file, please click on the PDF Guide link above to access specific instructions for your application.

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

INSTYLE magazine is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.

For your internal approvals please follow these guidlines:

1.If you own a Virtual Proofing System:

Virtual proofing, also known as monitor based softproof, is a process that does not require the use of hard proofs. The virtual proofing system must be a SWOP certified system and recently calibrated to the manufacturer's Application Data Sheet (ADS). We require the use of TR005 as the output profile. In addition, the type of system and profile used must be communicated in the file as part of the information slug (please refer to direct2.time.com for instructions on downloading a sample slug). For a complete list of SWOP certified virtual proofing systems, please visit www.swop.org.

2. If you DO NOT own a Virtual Proofing System:

If you opt to use a hard proofing system, please calibrate your hard proofing device to TR005. The use of hard proofs is for internal approvals only. We no longer require hard proofs.

Binding

INSTYLE magazine is perfect-bound.

Type Size Requirements

• For black text on a light background, the minimum type size requirement is 6 point type.
• For reversed or knockout type with trapping, the minimum size requirement is 8 point type.

Copy Split Materials Requirements

For advertisements with copy splits, a separate four-color file is required for each copy split.