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Direct2Time Print Ad Specifications Online Digital Ad Specifications Time Inc.
Specifications

Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc.


AD SIZES

Mechanicals

Refer to the MECHANICAL SPECIFICATIONS chart below to view all available ad size units for this title.


MECHANICAL SPECIFICATIONS

Effective till the May 2010 issue.

Ad Size Bleed Trim Live / Safety Non Bleed
Page 8-5/8” x 10-3/4” 8-3/8” x 10-1/2” 7-7/8” x 10” 7-1/2” x 10”
Spread 17” x 10-3/4” 16-3/4” x 10-1/2” 16-1/4” x 10” 16” x 10”
1/2 Page Vertical 4-1/2” x 10-3/4” 4-1/4” x 10-1/2” 3-3/4” x 10” 3-5/8” x 10”
1/3 Page Vertical (One Column) 3-1/8” x 10-3/4” 2-7/8” x 10-1/2” 2-3/8” x 10” 2-1/4” x 10”
2/3 Page Vertical (Two Columns) 5-5/8” x 10-3/4” 5-3/8” x 10-1/2” 4-7/8” x 10” 4-5/8” x 10”
1/2 Page Horizontal 8-5/8” x 5-1/2” 8-3/8” x 5-1/4” 7-7/8” x 4-3/4” 7-1/2” x 4-7/8”
1/2 Spread Horizontal 17” x 5-1/2” 16-3/4” x 5-1/4” 16-1/4” x 4-3/4” 16” x 4-7/8”
1/3 Square n/a n/a n/a 4-5/8” x 4-7/8”
Digest n/a n/a n/a 4-5/8” x 6-5/8”

Effective after April 2010 issue.

Ad Size Bleed Trim Safety/Non-Bleed
Page 8-1/4” x 10-3/4” 8” x 10-1/2” 7-1/2” x 10”
Spread 16-1/4” x 10-3/4” 16” x 10-1/2” 15-1/2” x 10”
1/2 Page Vertical 4-1/4” x 10-3/4” 4” x 10-1/2” 3-1/2” x 10”
1/3 Page Vertical (One Column) 3” x 10-3/4” 2-3/4” x 10-1/2” 2-1/4” x 10”
2/3 Page Vertical (Two Columns) 5-3/8” x 10-3/4” 5-1/8” x 10-1/2” 4-5/8” x 10”
1/2 Page Horizontal 8-1/4” x 5-1/2” 8” x 5-1/4” 7-1/2” x 4-7/8”
1/2 Spread Horizontal 16-1/4” x 5-1/2” 16” x 5-1/4” 15-1/2” x 4-7/8”
1/3 Square n/a n/a 4-5/8” x 4-7/8”


ISSUE & CONTACT

SOUTHERN LIVING : 2008
Issue / Edition Contact Phone Number
Jan-08 Theresa Mazzola 205-445-6300
Feb-08 Theresa Mazzola 205-445-6300
Mar-08 Theresa Mazzola 205-445-6300
Apr-08 Theresa Mazzola 205-445-6300
May-08 Theresa Mazzola 205-445-6300
Jun-08 Theresa Mazzola 205-445-6300
Jul-08 Theresa Mazzola 205-445-6300
Aug-08 Theresa Mazzola 205-445-6300
Sep-08 Theresa Mazzola 205-445-6300
Oct-08 Theresa Mazzola 205-445-6300
Home for the Holidays Theresa Mazzola 205-445-6300
Nov-08 Theresa Mazzola 205-445-6300
Dec-08 Theresa Mazzola 205-445-6300
House Plans #1 Annual Theresa Mazzola 205-445-6300
House Plans #2 Summer Theresa Mazzola 205-445-6300
Idea House Theresa Mazzola 205-445-6300
House Plans #3 Fall Theresa Mazzola 205-445-6300
Best of Southern Living Theresa Mazzola 205-445-6300


FILE PREPARATION

Please adhere to the guidelines below when preparing files. Ensure that only one ad is included per PDF/X-1a file.

Images Fonts Dimensions
Marks & Positioning Safety Creating PDF/X-1a File

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

Southernl Living is presently using Virtual Proofing at its printing plants and is no longer accepting hard proofs from advertisers. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.


Binding

SOUTHERN LIVING magazine is perfect-bound.

Postal Address

Ship Materials & Proofs to:
Southern Living/Quebecor World
Mark Mortensen
2100 Lakeshore Drive
Birmingham, AL 35209

Phone: 205.445.6300

Label all media with contact name, number and the publication issue date.


Send Insertion Orders Only to:
Southern Living Advertising Production Dept.
2100 Lakeshore Drive
Birmingham, AL 35209

Requests & Inquires

Materials Extensions
Email Theresa_Mazzola@timeinc.com or call 204.445.6300

Technical Questions
Call Tara Hardee at 205.445.6826