Specifications

TIME INC. DIGITAL ADVERTISING STANDARDS

With the arrival of a digital era in the graphic arts industry, a lack of agreeable standards hindered the progress of increasingly efficient methods for the creation and distribution of digital advertising. Thus, in collaboration with various industry groups such as Digital Ad Lab, SWOP and the former DDAP Association, Time Inc. advocated for the development and adherence of standards when creating digital advertising intended for print. It was decided upon that the specifications for PDF/X-1a compliant files would be suitable for all areas of the digital advertising process.

As of January 1, 2004, all ad files submitted to Time Inc. titles must be supplied in PDF/X-1a format.

Time Inc. will no longer accept native application files, such as QuarkXPress, PageMaker, etc. Additionally, TIFF/IT-P1 files are also not accepted.

AD SIZES

MECHANICAL SPECIFICATIONS

Ad Size	Bleed	Live/Safety	Trim
Page	8.625” x 10.75”	7.875” x 10”	8.375” x 10.5”
Spread	17” x 10.75”	16.25” x 10”	16.75” x 10.5”
1/3 Page Vertical (One Column)	3” x 10.75”	2.25” x 10”	2.75” x 10.5”
2/3 Page Vertical (Two Columns)	5.375” x 10.75”	4.375” x 10”	5.125” x 10.5”
1/2 Page Horizontal	8.625” x 5.375”	7.875” x 4.625”	8.375” x 5.125”
1/2 Spread Horizontal	17” x 5.375”	16.25” x 4.625”	16.75” x 5.125”
1/3 Square	5.375” x 5.375”	4.625” x 4.625”	5.125” x 5.125”

Gutter safety .25" on each side (.5" in total).

ISSUE & CONTACT

THIS OLD HOUSE : 2010
Issue / Edition	Fractional Ad Close	Ad Close	Contact	Phone Number/E-mail
January/February-10	10/26/09	11/02/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
Mar-10	12/28/09	1/04/10	Rosana Chang	212-522-7792 rosana_chang@timeinc.com
April-10	1/25/10	2/1/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
May-10	3/1/10	3/8/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
June-10	3/29/10	4/5/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
July-10/August-10	5/3/10	5/10/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
September-10	6/28/10	7/5/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
October-10	8/2/10	8/9/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
November-10	8/30/10	9/6/10	Christian Pena	212-522-0201 christian_pena@timeinc.com
December-10	9/27/10	10/4/10	Christian Pena	212-522-0201 christian_pena@timeinc.com

FILE PREPARATION

The following guidelines should be followed when creating content for print advertising. Ensure that only one ad is included per PDF/X-1a file.

Images

• All high-resolution images must be included. Do not embed OPI information in files.
• Images are required to be SWOP TR 005 compliant.
• CMYK or Grayscale only. Convert any Spot colors not intended to print into CMYK.
• Minimum resolution of 200 dpi.
• Screening set at 133 lpi.
• Apply image trapping as needed.
• Do not nest EPS files within other EPS files.
• Save images in TIFF or EPS format, with no ICC profiles embedded.

Fonts

• Only use Type 1 or TrueType fonts.
• Text containing thin lines, serifs, or small lettering should be restricted to one color.
• Reverse lettering: For CMYK advertisements should be spread with the dominant color used for letter shapes, while subordinate colors are to be spread slightly, to minimize registration issues.
• Surpinting/Overprinting: When type is intended to surprint/overprint, the background should be no heavier than 30% in any color and a total of no more than 90% in all four colors.

Dimensions

• Maximum dimensions for file, inclusive of all marks, color bars and agency information
  Single Page: 11” wide x 17” high
  Spread Page: 22” wide x 17” high

Marks & Positioning

• Include standard Trim, Bleed & Center marks for ALL separations placed .5” outside Trim area.
• Include a 6mm CMYK strip (included in Time Inc. - Advertiser Kit) with the following values:
  5% Cyan 25% Magenta 20% Yellow 100% Black
• File should be Right Reading, Portrait Mode, and sized at 100%, with no rotations applied.

Safety

• For Full Page Ads, all live content intended to print must be kept at least .25” inside Trim size.
• For Spread Ads, all live content should be kept at least .25” from gutter for each side.
• For safety information on Partial Ads, please refer to the MECHANICAL SPECIFICATIONS chart above.

Creating PDF/X-1a File

• To create an acceptable PDF/X-1a file, please click on the PDF Guide link above to access specific instructions for your application.

GENERAL INFORMATION File Submission

Files must be submitted via the Time Inc. Ad Portal. Please click on the Ad Portal Guide link above to access step-by-step instructions on how to submit a file.

Proofs

THIS OLD HOUSE magazine is presently in a transitionary period of implementing Virtual Proofing at its printing plants and will no longer accept hard proofs from advertisers in the near future. Please click on the Virtual Proofing Guide link above to access information on submitting a Virtual Proof compliant file.

Current Proof Guidelines
Four SWOP press proofs or four SWOP off-press proofs are required for color guidance on press. Supply a digital proof that matches the supplied digital ad. Ads without a complete set of color guidance proofs will be accepted at the advertiser's risk.

Pull press proofs head to foot without drying intervals between colors in order to simulate wet printing conditions, using SWOP-recommended offset proofing stock 60# basis weight paper of 70 brightness. Use lighter-weight stock if possible, so as to more closely approximate magazine conditions.

Color rotation for 4-color: cyan, magenta, yellow, black. For black & white and black & 1-color, the color should be first down.

For quality control, please include 6 mm 5%, 25%, 50%, 75%, 95%, 100% in C, M, Y, K patches.

Paper Stock

Body Stock: 38.5#
Cover Stock: 80#

Binding

THIS OLD HOUSE magazine is perfect-bound.